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No Strings Attached – Untangling Conversations About Shady Topics
Welcome to No Strings Attached, a podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
Each week, we rotate between four unique series—each one offering a different perspective on the window treatment industry and the experiences behind it.
Here’s what to expect:
🔧 Trading Secrets [TS]
For the trade professionals, window treatment installers, dealers, and anyone in the trenches. The series delivers trade-specific tips, real-world insights, and lessons learned from over two decades in the field. Think of it as a masterclass for hands-on experts.
🪟 We Dress Naked Windows [WDNW]
This one’s for homeowners, decorators, and design lovers. We answer common questions, debunk myths, and offer straightforward advice to help you make smart, stylish, and functional choices for your space.
💥 Blind Audacity [BA]
We pull back the curtain and go behind the window coverings business. These episodes share personal stories about risk, resilience, and the unpredictable path of entrepreneurship, from immigrant roots to industry recognition.
📘 Courage Attracts Luck [CAL]
This brand-new series is inspired by my upcoming book, Courage Attracts Luck. These episodes go deeper, sharing the wild, emotional, sometimes unbelievable stories that taught me the most. Think of it as the unplugged, unscripted audiobook… with a Brazilian twist.
The voice behind the mic? That’s me—Roger Magalhães, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
[TS] - Installation Startup Course: Education for Window Treatment Installers
Send Us Your Questions & Feedback!
Episode Overview
In this essential episode, Roger Magalhães, founder of Shades In Place and Trading Up Consulting, discusses the inspiration, purpose, and content of the Installation Start Up Course, tailored specifically for window treatment installers.
Sponsored by the Window Coverings Association of America (WCAA), this episode demystifies what installation professionals do and why their work is foundational to the booming window fashion industry.
Roger shares his personal career journey, highlighting how he was once skeptical about the field but has since witnessed its vast growth and potential for newcomers and career-changers alike.
He invites industry professionals and those looking for an exciting, hands-on career path to learn more about this rarely-discussed yet critical trade.
Key Topics & Takeaways
- Why this course was created: Many people are unfamiliar with window treatment installation as a rewarding, skilled trade and viable career path. Roger’s own skepticism as a newcomer becomes a lesson for those looking for job security and growth.
- Industry growth: The window treatment sector is expanding rapidly, offering more opportunities than ever for installers, dealers, and those new to the field.
- Course content highlights: The Installation Start Up Course covers essential knowledge, fundamental skills, and industry best practices. It’s designed to be affordable and accessible—even for those just entering the market or considering a new trade.
- Learning from an expert: Roger distills 15+ years of in-the-field experience into this masterclass, sharing tips, real-world insights, and must-have strategies for beginning—and excelling—in window treatment installation.
- A community-driven initiative: Supported by WCAA, the course and podcast foster a sense of professionalism, mentorship, and continuing education in the industry.
Call to Action
Curious about launching your career in the window fashions industry? Don’t miss out on this episode and the opportunity to join one of the fastest-growing trades. Listen, subscribe, and consider enrolling in the Installation Start Up Course—turn your curiosity into a rewarding career!
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog
📱 Let’s Connect:
📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook
📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com