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No Strings Attached – Untangling Conversations About Shady Topics
Welcome to No Strings Attached, a podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
Each week, we rotate between four unique series—each one offering a different perspective on the window treatment industry and the experiences behind it.
Here’s what to expect:
🔧 Trading Secrets [TS]
For the trade professionals, window treatment installers, dealers, and anyone in the trenches. The series delivers trade-specific tips, real-world insights, and lessons learned from over two decades in the field. Think of it as a masterclass for hands-on experts.
🪟 We Dress Naked Windows [WDNW]
This one’s for homeowners, decorators, and design lovers. We answer common questions, debunk myths, and offer straightforward advice to help you make smart, stylish, and functional choices for your space.
💥 Blind Audacity [BA]
We pull back the curtain and go behind the window coverings business. These episodes share personal stories about risk, resilience, and the unpredictable path of entrepreneurship, from immigrant roots to industry recognition.
📘 Courage Attracts Luck [CAL]
This brand-new series is inspired by my upcoming book, Courage Attracts Luck. These episodes go deeper, sharing the wild, emotional, sometimes unbelievable stories that taught me the most. Think of it as the unplugged, unscripted audiobook… with a Brazilian twist.
The voice behind the mic? That’s me—Roger Magalhães, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
[TS] - Avoidable Mistakes; Window Covering Dealer Edition
Send Us Your Questions & Feedback!
Episode Overview
In this essential episode of the Trading Secrets series, Roger Magalhães draws on over two decades in the window covering industry to illuminate the most common and costly mistakes window treatment dealers make.
He breaks down a recent installation project that resulted in an unhappy client, installer, and dealer, using it as a real-world case study to deliver actionable lessons.
Roger’s advice is grounded in practical experience, aiming to help industry professionals improve service, avoid frustration, and earn more five-star reviews.
He shares three avoidable mistakes dealers frequently commit and provides direct suggestions for preventing them—ensuring more happy clients, happy installers, and thriving businesses.
Key Points & Takeaways
- Real installation case study: Hear what went wrong in a job that led to dissatisfaction on all sides.
- Three avoidable mistakes: (1) Miscommunication or lack of communication, (2) Failure to set clear client expectations & (3) Neglecting teamwork and collaboration among client, installer, and dealer
- How to prevent these mistakes: (1) Improve internal and external communication. (2) Clearly outline project expectations with all parties. (3) Foster a culture of teamwork and open feedback
- Industry relevance: These issues affect all window treatment companies striving to provide the best client experience.
- The host’s perspective: Roger’s years as installer, trainer, speaker, and entrepreneur provide insight you won’t find in generic advice.
Who Should Listen
- Window covering dealers and installers
- Interior designers and home improvement professionals
- Anyone seeking inside knowledge to elevate their customer service and business reputation in the window coverings niche
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog
📱 Let’s Connect:
📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook
📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com