No Strings Attached
Stories, laughs, and screw-ups...
It started with window coverings but it evolved into something bigger: honest conversations about business, reinvention, and the pursuit of the American Dream.
Whether you’re a trade professional, a window covering pro, a business owner, or someone who simply enjoys real stories from real life, you’re in the right place.
I’m your host, Roger Magalhães—Brazilian-born. Boston-bred. Florida-based.
An entrepreneur, speaker, and storyteller, founder of Shades In Place and Trading Up Consulting, and author of Nobody Told Me That.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff. No filters...just stories and strategies that might help you on your own path.
If you like stories with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee, thank you for being here.
Let’s get real… and a little wiser with no strings attached.
No Strings Attached
Start Here - Why I'm Talking Into a Microphone Again
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Send Us Your Questions & Feedback!
Episode Summary
Welcome to “No Strings Attached,” a podcast dedicated to everyone connected to the world of window coverings—trade professionals, interior designers, homeowners, and enthusiasts eager for honest stories about business, design, and the pursuit of the American Dream.
In this kickoff episode, host Roger Magalhães shares why he’s returning to the microphone. Roger discusses his background, his journey as an immigrant entrepreneur, and what listeners can expect from the show. He introduces the four ongoing series within the podcast—each offering a unique angle on the window covering industry.
What to Expect from the Podcast
Trading Secrets [TS]:
Targeted at trade professionals, installers, and dealers, this series dives into industry tips, hands-on expertise, and lessons from decades of real-world experience.
We Dress Naked Windows [WDNW]:
Perfect for homeowners and design lovers, busting myths and offering smart, stylish, and practical window treatment advice.
Blind Audacity [BA]:
Stories that pull back the curtain on the business—real tales of risk, resilience, and the unpredictable path from immigrant roots to industry success.
Courage Attracts Luck [CAL]:
Inspired by Roger’s upcoming book, this series explores emotional, surprising stories from his journey, with an authentic Brazilian twist.
About Your Host
Roger Magalhães has worn many hats—installer, trainer, speaker, business owner, consultant, author, and now podcast host. Founder of www.shadesinplace.com
and www.tradingupconsulting.com, Roger is committed to sharing knowledge and empowering the next generation in the window coverings industry.
Key Takeaways
- An invitation to learn from hands-on trade insight, bold entrepreneurial stories, and design wisdom
- Real, unscripted stories about chasing the American Dream and building a business as an immigrant
- A show for curious minds, whether you’re picking out shades for your home or running your own installation company
- Community-driven: Listeners are encouraged to send in questions, feedback, and their own stories
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🎧 This episode is brought to you by BlindsOnline.com
Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.
👉 Visit BlindsOnline.com and make window shopping easy again.
📱 Let’s Connect:
📸 Instagram
🎥 YouTube
💼 LinkedIn
📘 Facebook
💻 Website
📩 Got questions, feedback, or a story worth sharing? Email me here
