No Strings Attached
Stories, laughs, and screw-ups...
It started with window coverings but it evolved into something bigger: honest conversations about business, reinvention, and the pursuit of the American Dream.
Whether you’re a trade professional, a window covering pro, a business owner, or someone who simply enjoys real stories from real life, you’re in the right place.
I’m your host, Roger Magalhães—Brazilian-born. Boston-bred. Florida-based.
An entrepreneur, speaker, and storyteller, founder of Shades In Place and Trading Up Consulting, and author of Nobody Told Me That.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff. No filters...just stories and strategies that might help you on your own path.
If you like stories with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee, thank you for being here.
Let’s get real… and a little wiser with no strings attached.
No Strings Attached
#7 - Why Window Treatment Installers Must Charge a Measuring Fee (Real $3,200 Loss Story)
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A $3,200 loss. One missed payment. Zero follow-up. In this eye-opening episode, Roger Magalhaes shares the painful true story of a window treatment installer who learned the hard way why charging a measuring fee isn't optional, it's essential for business survival.
If you've ever been ghosted by a client after a free consultation, driven across town for a "quick estimate" that went nowhere, or wondered why tire-kickers keep wasting your time, this episode will change everything. Roger reveals the simple strategy that protects your time, filters out non-serious clients, and positions you as the expert you are.
What You'll Discover:
- The real cost of "free" consultations and site visits (it's more than you think)
- How charging a measuring fee instantly filters out price shoppers and attracts serious buyers
- Psychological reasons why clients value what they pay for
- Scripts and strategies to confidently introduce your measuring fee
- Bonus behind-the-scenes stories not included in the original blog post
- How this one change transformed profitability for window treatment businesses
Perfect for: Window treatment installers, custom blind dealers, interior designers offering in-home consultations, home improvement contractors, and any service professional tired of giving away expertise for free.
Your time is valuable. Your expertise is worth paying for. This episode shows you exactly how to make that shift.
🔗 Related Blog:
Why Window Treatment Installers Should Charge a Measuring Fee
Keywords: window treatment measuring fee, blind installation consultation fee, window covering business tips, stop free estimates, installer pricing strategy, custom blinds consultation, window treatment installer business, home consultation fees, professional measuring services, window covering sales tips, protect installer time
🎙️ No Strings Attached — with Roger Magalhães
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