No Strings Attached
Stories, laughs, and screw-ups...
It started with window coverings but it evolved into something bigger: honest conversations about business, reinvention, and the pursuit of the American Dream.
Whether you’re a trade professional, a window covering pro, a business owner, or someone who simply enjoys real stories from real life, you’re in the right place.
I’m your host, Roger Magalhães—Brazilian-born. Boston-bred. Florida-based.
An entrepreneur, speaker, and storyteller, founder of Shades In Place and Trading Up Consulting, and author of Nobody Told Me That.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff. No filters...just stories and strategies that might help you on your own path.
If you like stories with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee, thank you for being here.
Let’s get real… and a little wiser with no strings attached.
No Strings Attached
#11 - You Cannot Break Me: Building Resilience Through Motorized Shade Installation Challenges
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In 2006, a "simple" motorized shade installation nearly broke Roger Magalhaes. No YouTube tutorials. No tech support hotline. Just frustration, sweat, and a remote that refused to cooperate. Fast-forward to today: the same job took less than 25 minutes. What changed? Everything.
In this episode, you'll discover:
✅ Building resilience in business - How the hardest jobs shape your expertise and confidence
✅ Motorized shade installation tips - Lessons learned from decades of troubleshooting
✅ Overcoming business challenges - Why your toughest moments are actually your best teachers
✅ Window treatment training benefits - How investing in education transforms impossible into routine
✅ The growth mindset for installers - Why "you cannot break me" becomes your competitive advantage
Perfect for: Window treatment installers facing tough jobs, entrepreneurs dealing with failure, trade professionals building skills, or anyone who's ever wanted to quit when things got hard.
🎧 Listen now to hear how the jobs that almost break you are the ones that make you unbreakable.
Key Takeaway:The easy jobs make you money, but the hard ones make you unbreakable. Training, scars, and resilience turn frustration into expertise.
Related Resources:📖 Read the full story: You Cannot Break Me
📚 Recommended book: Can't Hurt Me by David Goggins
Keywords: building resilience in business, motorized shade installation tips, overcoming business challenges, window treatment training, installer mindset, learning from failure, trade professional development
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🎧 This episode is brought to you by BlindsOnline.com
Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.
👉 Visit BlindsOnline.com and make window shopping easy again.
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