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No Strings Attached – Untangling Conversations About Shady Topics
Welcome to No Strings Attached, a podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
Each week, we rotate between four unique series—each one offering a different perspective on the window treatment industry and the experiences behind it.
Here’s what to expect:
🔧 Trading Secrets [TS]
For the trade professionals, window treatment installers, dealers, and anyone in the trenches. The series delivers trade-specific tips, real-world insights, and lessons learned from over two decades in the field. Think of it as a masterclass for hands-on experts.
🪟 We Dress Naked Windows [WDNW]
This one’s for homeowners, decorators, and design lovers. We answer common questions, debunk myths, and offer straightforward advice to help you make smart, stylish, and functional choices for your space.
💥 Blind Audacity [BA]
We pull back the curtain and go behind the window coverings business. These episodes share personal stories about risk, resilience, and the unpredictable path of entrepreneurship, from immigrant roots to industry recognition.
📘 Courage Attracts Luck [CAL]
This brand-new series is inspired by my upcoming book, Courage Attracts Luck. These episodes go deeper, sharing the wild, emotional, sometimes unbelievable stories that taught me the most. Think of it as the unplugged, unscripted audiobook… with a Brazilian twist.
The voice behind the mic? That’s me—Roger Magalhães, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
[TS] - 'Lobstah', shoe shine box and being fired for doing a good job!
Send Us Your Questions & Feedback!
Show Summary
Welcome to the very first episode of the Trading Secrets Podcast, hosted by Roger Magalhães. Roger introduces himself and shares the powerful entrepreneurial journey that laid the foundation for his success in the window covering industry.
Listeners will discover what inspired the creation of the podcast, and what to expect from upcoming episodes: candid stories, hard-earned lessons, and actionable wisdom for anyone seeking to excel in the world of window treatments—or business in general!
Episode Highlights & Key Points
- From Shoe Shine Box to Founder: Roger’s entrepreneurial spirit was evident from early childhood, wheeling a shoe shine box and offering his service around the neighborhood in Brazil.
- Hands-On Learning & Adaptability: He attended vocational school at 14, and later learned robotics at 19, managing work and studies simultaneously.
- Starting Over in America: Roger’s first job in the USA was washing cars—a stepping stone that inspired him to quickly seek new skills and better opportunities.
- Path to Window Coverings: After a stint as a truck and vacation driver, Roger discovered his passion for hands-on work and learned the ropes of the window covering trade by shadowing his cousin for one day. That brief experience set him on the path to industry mastery.
- Building a Business: Roger now owns his own company, is a columnist for Window Fashion Vision Magazine, an instructor for the WFCP fast-track installation program, and a board member of WCAA. In 2020, he launched Trading Up Consulting to mentor and train industry newcomers.
Why This Podcast?
Roger created Trading Secrets to raise awareness for the trade, educate newcomers, build community, and share authentic business stories from both the trenches and the top.
Series Structure
The podcast rotates between four exclusive series:
- Trading Secrets (TS): Practical tips and insights for trade professionals and installers.
- We Dress Naked Windows (WDNW): Answers for homeowners, designers, and curious minds.
- Blind Audacity (BA): Candid tales of entrepreneurial risk and resilience.
- Courage Attracts Luck (CAL): Deep-dive stories from Roger’s book, exploring bold actions and the luck
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog
📱 Let’s Connect:
📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook
📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com