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No Strings Attached – Untangling Conversations About Shady Topics
Welcome to No Strings Attached, a podcast designed to inform, inspire, and occasionally entertain anyone connected to the world of window coverings.
Whether you’re a trade professional, an interior designer, a curious homeowner, or someone who simply enjoys honest stories about business and life and the pursuit of the American Dream, this show has something for you.
Each week, we rotate between four unique series—each one offering a different perspective on the window treatment industry and the experiences behind it.
Here’s what to expect:
🔧 Trading Secrets [TS]
For the trade professionals, window treatment installers, dealers, and anyone in the trenches. The series delivers trade-specific tips, real-world insights, and lessons learned from over two decades in the field. Think of it as a masterclass for hands-on experts.
🪟 We Dress Naked Windows [WDNW]
This one’s for homeowners, decorators, and design lovers. We answer common questions, debunk myths, and offer straightforward advice to help you make smart, stylish, and functional choices for your space.
💥 Blind Audacity [BA]
We pull back the curtain and go behind the window coverings business. These episodes share personal stories about risk, resilience, and the unpredictable path of entrepreneurship, from immigrant roots to industry recognition.
📘 Courage Attracts Luck [CAL]
This brand-new series is inspired by my upcoming book, Courage Attracts Luck. These episodes go deeper, sharing the wild, emotional, sometimes unbelievable stories that taught me the most. Think of it as the unplugged, unscripted audiobook… with a Brazilian twist.
The voice behind the mic? That’s me—Roger Magalhães, founder of Shades In Place & Trading Up Consulting and a proud veteran of the window covering industry.
I’ve worn a lot of hats over the years—installer, trainer, speaker, business owner—and now, podcast host and author.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff, no filters—just stories and strategies that might help you on your own path.
If you like window wisdom with a Brazilian accent and the occasional bad pun… you’re definitely in the right place.
So whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee—thank you for being here. Let’s get real, get inspired, and maybe even get a little wiser (with no strings attached).
No Strings Attached – Untangling Conversations About Shady Topics
[TS] - If you are afraid of money, money will be afraid of you!
Send Us Your Questions & Feedback!
Episode Overview
In this revealing episode, Roger Magalhães, founder of Shades In Place and Trading Up Consulting, tackles an honest financial reality in the window coverings industry: If you’re afraid to discuss money, money will be afraid of you!
Roger shares personal stories from founding his company in 2006, the lessons he learned from managing crews, and how he adjusted his business to face uncomfortable money challenges head-on.
Key Points & Actionable Takeaways
Face Money Conversations with Confidence: Many professionals in the window fashion industry shy away from high-ticket sales or upgrades because they’re afraid to talk about costs. Roger explains why you shouldn’t be afraid—and how offering premium products can help you grow.
Three Major Industry Problems
- High Price Perception: Custom shades are expensive, but transparency and clarity help customers understand their value.
- Knowledge Gaps: Many dealers avoid modern window covering technologies because they lack product know-how. Roger encourages learning from experts and continuous product education.
- Installer Shortages: There’s a lack of qualified professionals; Roger urges you to dive in, get trained, and embrace new installation challenges.
Mindset Matters
Your attitude towards money, quality, and professionalism shapes the kind of clients and opportunities you attract. Lead with courage and knowledge!
Quotes
“When I first started my company in 2006, I planned on creating a giant company with fleets of vans and employees who worked while I counted money and lived the American dream. [...] I could do all the work myself but then I’d have no time to grow the company. Ultimately, I decided to increase the dollar ticket amount on my sales—by selling a better product, like an upgrade to go along with the sale.”
🎙️ No Strings Attached - by Roger Magalhães
A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.
🔗 Explore More:
👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog
📱 Let’s Connect:
📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook
📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com