Lead on Purpose with James Laughlin
Guiding you toward a life of purpose, progress, and personal growth. Each week, James interviews world-class thinkers, including prime ministers, Olympic gold medalists, billionaires, and visionaries, to uncover the habits, tools, and mindsets that drive meaningful success.
Hosted by James Laughlin—a 7-time world champion drummer, sought-after keynote speaker, and high-performance leadership consultant—this podcast brings you conversations with extraordinary individuals who have shaped industries, inspired nations, and achieved greatness.
Whether you're building confidence, breaking through barriers, or discovering your purpose, Lead on Purpose is your guide to turning challenges into opportunities and ambitions into achievements.
We are proud to be sponsored by the incredible team at NZ Mortgages. You can visit them at nzmortgages.co.nz
Lead on Purpose with James Laughlin
3 Entrepreneurship Lessons I Wish I Knew When I Started My Business (1:1 with James Laughlin)
Starting a business is hard—most fail fast. But it doesn’t have to be that way. If I were starting over, here’s what I’d do differently—and what I’d double down on. Whether you’re launching or in your first year, this episode is for you.
What You’ll Learn:
- Why defining your niche is crucial.
- How to build real relationships, not just a network.
- The #1 business killer (obscurity) and how to beat it.
- The best way to create content that works for you.
- Lessons from my own journey—what worked, what didn’t.
Key Takeaways:
✅ Define Your Niche. Serve everyone, serve no one. Get laser-focused on who you help.
✅ Build Relationships, Not Just a Network. Trust beats transactions every time.
✅ Make Yourself Visible. If people don’t know you exist, they won’t buy from you. Show up.
✅ Start Slow, Stay Curious. Test, refine, and build for long-term success.
If this episode resonated with you, share it with someone who needs to hear it.
This episode was sponsored by NZ Mortgages. You can find them at nzmortgages.co.nz.
- Get the Growth Weekly Newsletter sent straight to your inbox and join 1000’s of other high-performers on the road to self-mastery - https://www.jjlaughlin.com/newsletter
On my channel I aim to bring you world-class guests and create epic videos to help you level up your leadership and personal mastery.
- If you could take the time to subscribe, that would help my channel grow and it would mean you wouldn’t miss an episode. Subscribe here - https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA?sub_confirmation=1
I release a 1:1 Session every Wednesday, and an interview with a world class guest every Thursday.
#highperformancejournal #startup #entrepreneurship