Lead on Purpose with James Laughlin

Dave Winsborough, Psychologist & Co-Founder of Deeper Signals: The Science Behind High Performance

James Laughlin

What gives high performers and elite teams their competitive edge? Self-awareness. In this episode, I sit down with Dave Winsborough, co-founder of Deeper Signals, to explore the psychology behind high performance, the power of personality assessments, and how leaders can build stronger, more effective teams.


Dave brings decades of experience in psychology, leadership assessment, and team dynamics, having worked with military, sports, and corporate organisations worldwide. We dive into the science behind Deeper Signals, a cutting-edge psychometric tool designed to be faster, more engaging, and more applicable to real-world leadership.


Whether you're leading a team, looking to improve your self-awareness, or just curious about what makes great teams tick, this episode is packed with insights you can apply immediately.


Key Takeaways:

  • Why traditional personality assessments are outdated—and how Deeper Signals is changing the game.
  • The Big Five personality traits and how they influence leadership and teamwork.
  • The psychology of dysfunctional teams vs. high-performing teams.
  • Why self-awareness is the key to leadership success and how to develop it.
  • The role of psychological safety in high-performance environments.
  • How organisations can use Deeper Signals to improve hiring, reduce turnover, and build better teams.
  • The impact of AI on coaching, leadership, and personal development.



This episode was proudly sponsored by NZ Mortgages. You can contact them here - https://www.nzmortgages.co.nz




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Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/


James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.


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