Lead on Purpose with James Laughlin

Sam Browne: Secrets of NZ’s biggest LinkedIn influencer (110,000+ followers)

James Laughlin

Get the Growth Weekly Newsletter sent straight to your inbox and join 1000’s of other high-performers on the road to self-mastery  - https://www.jjlaughlin.com/newsletter



In this episode of Lead On Purpose, I chat with Sam Browne—musician turned LinkedIn strategist—who went from zero to 100,000 followers in just two years by showing up with value, honesty, and a killer hook.


No bots. No shortcuts. Just high-trust content that works.


What You’ll Learn in This Episode:


  • How Sam used storytelling to rebuild his career after COVID.
  • The hook formula that triples post engagement.
  • Why your banner and headline matter more than you think.
  • How to turn posts into paying clients (without sounding salesy).
  • The truth about video, carousels, and what’s working in 2024.
  • Why giving away your best ideas leads to more business, not less.


Why You Should Listen:
If you’re trying to grow a personal brand that attracts real opportunities, this episode is a goldmine.

🎧 Listen now—and grab Sam’s free guides via his LinkedIn profile (linked below).



This episode was proudly sponsored by NZ Mortgages. You can contact them here - https://www.nzmortgages.co.nz



-----


Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/


James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.


Send me a personal text message

Support the show

People on this episode