Lead on Purpose with James Laughlin

From Good to Elite: The All Blacks’ Leadership Blueprint

James Laughlin

Grab a copy of my new book Habits of High Performers here - www.thehabitbook.com


From Good to Elite: The All Blacks’ Leadership Blueprint


In this solo episode, I share powerful behind-the-scenes insights from three of the greatest minds in sport: Scott Robertson (head coach of the All Blacks), Gilbert Enoka (former mental skills coach), and Sir Wayne Smith (former assistant coach of the All Blacks and head coach of the Black Ferns).


We recently shared the stage at a special leadership event. What stood out wasn’t just their accolades—it was the mindset, culture, and clarity they live by.


If you’re building a team, leading a company, or just want to level up in life—this one’s for you.


In this episode, you'll learn:


  • Why humour is a serious competitive edge
  • How belonging boosts performance more than any tech
  • What radical clarity of success actually looks like
  • Why high performers don’t suffer fools—and neither should you
  • How to set a standard and actually uphold it


This is a short, no-fluff episode packed with the exact thinking used by some of the most successful leaders in sport.



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