Breaking Through The B.S. Podcast
Pauline Longdon and Rae Brent (Best-selling Authors, Marketers, Copywriters and Military Veterans), share their unique perspective, experience and understanding of life. Join them as they deep dive into the areas of business, money and mindset to expose the common BS that holds most people hostage. This podcast is an eclectic mix of interviews, insights and quantum-plations (contemplation done at the quantum level) to help inspire you or re-wire you for success. Once you hear Pauline and Rae’s insights, you’ll never experience the world the same way again… and that could be a good thing! Sit back and have a laugh or have a cry as you break through the BS. It’s time to free yourself, so you can finally have the success you deserve in your life.
Breaking Through The B.S. Podcast
040 - Marketing Assets
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Pauline Longdon & Rae Brent
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Episode 40
What is a marketing asset? And do you really need one? Well, you actually need more than one… You need as many as you can get.
Like any type of asset, a marketing asset needs to give you a return on investment. If it’s not making you money, then it’s a liability and you need to sort it out quickly.
Listen in as Pauline and Rae talk about marketing assets and how to make them work for you. And they share why you need to treat your marketing assets like a physical salesperson, and keep them accountable.
Pauline will share some insights from her clients successful marketing campaigns. When you have the right marketing assets, you’ll be in control of the quality and quantity of the leads pouring into your business.