Breaking Through The B.S. Podcast
Pauline Longdon and Rae Brent (Best-selling Authors, Marketers, Copywriters and Military Veterans), share their unique perspective, experience and understanding of life. Join them as they deep dive into the areas of business, money and mindset to expose the common BS that holds most people hostage. This podcast is an eclectic mix of interviews, insights and quantum-plations (contemplation done at the quantum level) to help inspire you or re-wire you for success. Once you hear Pauline and Rae’s insights, you’ll never experience the world the same way again… and that could be a good thing! Sit back and have a laugh or have a cry as you break through the BS. It’s time to free yourself, so you can finally have the success you deserve in your life.
Episodes
42 episodes
041 - The “Mountain Into A Molehill” Approach To Problem Solving
When it comes to problem solving… can you make a molehill out of a mountain?The fact is, problems don’t always need an over the top, complicated or convoluted solution. The size of the solution doesn’t need to match the size of the probl...
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Episode 41
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38:30
040 - Marketing Assets
What is a marketing asset? And do you really need one? Well, you actually need more than one… You need as many as you can get. Like any type of asset, a marketing asset needs to give you a return on investment. If it’s not making yo...
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Episode 40
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49:05
039 - Advice To Our Younger Self - Rae
Have you ever wished you could turn back time and give your younger self some advice that would change your life? If you could… what would you “Cher” with yourself? It’s Rae’s turn to read her inspiring chapter out of the book ...
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43:24
038 - Advice To Our Younger Self - Pauline
Have you ever wished you could go back in time and give your younger self some advice that would change your life? If you could… what would that advice be? When Pauline and Rae were approached to contribute a chapter eac...
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Episode 38
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33:50
037 - User Experience Secrets from Disneyland
Think Disneyland is just for kids? Here’s what business owners, marketers and copywriters can learn about marketing and user experience from the happiest place on earth!Listen in as Pauline and Rae share their insights and ex...
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Episode 37
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44:07
036 - The Lost Art Of Emotional Connection Through The Written Word
It’s easy to make a strong emotional connection with people when you are face to face. But can you make the same kind of connection when you write to them?Of course you can! But before you write a single word, you need to do this one thi...
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Episode 36
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24:37
035 - The Copywriter Battle Royale And Why A Lot Of Copywriters Are Full Of Crap!
A lot of copywriters are full of crap! There we said it! They run around giving newbies to the industry information and advice that can actually slow down their career. They passionately tell these impressionable copywriters not to ...
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Episode 35
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22:27
034 - How To Get Out Of A Writer’s Funk
Every now and then we fall apart… and that’s OK. We all fall into a funk from time to time. But the trick is to not stay there and get out of it as soon as you can. In this episode, Pauline and Rae share their “Funk ...
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Episode 34
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20:26
033 - Mentor: Do You Really Need One And How Do You Pick A Good One
Having a mentor can seriously speed up your success… but only if you choose the right one. If you choose a bad mentor, they can slow you down. And in extreme cases, they can make you want to give up completely! But if you have a goo...
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Episode 33
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36:37
032 - The BS of Writing
Writing is hard, right? Wrong! Writing can actually be a lot of fun. But to enjoy writing, you need to get past a bit of B.S. … Actually you need to breakthrough a lot of B.S.Listen in as Pauline and Rae share the tips and tricks they us...
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Episode 32
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49:39
031 - Your Past Doesn't Define You
Your past is an amazing collection of all your experiences and expertise. But your past doesn’t define you… And it should never confine you or undermine you! Often we “cherry-pick” the events we remember and allow to influence our l...
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Episode 31
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40:06
030 - Leaders Eat Last… But They Don’t Starve!
Leadership trends come and go… and one that shook the civilian world recently was the idea that “Leaders Eat Last.”It’s a great philosophy, and is great when applied correctly… but unfortunately a lot of leaders do it wrong! ...
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Episode 30
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15:49
029 - How To Talk About Negativity Without Getting It All Over Yourself
We all know how important it is to have a positive mindset. But what do we do with the negative things that happen to us? Most people will tell us to “stop living in the past,” but we at least need to visit the past to sort i...
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Episode 29
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29:06
028 - Unshakeable Why - Part 2
It seems the idea of having an “Unshakeable Why” shook some people up. But it also started a conversation about why you need this kind of why. If you don’t have an “Unshakeable Why” you will be cursed to help other people achieve th...
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Episode 28
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29:29
027 - Can You Really Have It All!
We are all told we can have it all. But even if you could have it all… would you want it all at once? And could you even handle it?There’s a good reason you should pace yourself so you can enjoy everything. Listen in as Pauli...
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Episode 27
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34:39
026 - Why You Need This Kind Of Why
We’ve all been told we need to have a “why.” But what happens if your “why” is the wrong one? Is there really a wrong “why?” If you find yourself questioning, doubting or forgetting your “why” … then chances are, you probably have t...
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Episode 26
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28:35
025 - Law of Diminishing Quality
Ever wonder why you get different results than your mentors? Or why some of the things you're told just don't make any sense.Well, it's because of the Law of Diminishing Quality.Never heard of it? Well, keep listening as Pauline a...
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Episode 25
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30:49
024 - Great Expectations
When it comes to the expectations of other people, conventional wisdom tells us to ignore them. And that is good advice. But there are some situations where this advice can be harmful. Every day, we set up expectations i...
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Episode 24
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25:07
023 - How To Explain The Unexplainable
What do you do with the things you can’t explain? Do you ignore them and hope they go away? Do you dismiss them as being too ridiculous to ever think about? Or do you put them safely away on your “unexplainable shelf” for safe keepi...
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Episode 23
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28:31
022 - When Rules Go Wrong!
Rules are important. They help to keep us out of trouble. But every now and then, we’ll trip over an outdated rule that makes us get into trouble. These troublesome rules often never started out as rules. They started as opinions or...
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Episode 22
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28:45
021 - You Gotta Keep Them Separated
We all play different roles in our lives but how do you know if you are playing the right role at the right time?When we try to be the same thing to everyone… we end up being nothing to no one. And that gets in the way of having great me...
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Episode 21
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21:49
020 - Resource Yourself Up!
When you need the best advice in life, do you resource yourself up or down. Does it really even matter? Well, knowing who to ask and who is the best resource is the key to success. And you’re about to be given a whole key chain full...
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Episode 20
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21:39
019 - Simplify, Not Dumb It Down!
This one piece of advice has been handed down from copywriter to copywriter. But somewhere, someone got it wrong. And this misheard lyric (or Chinese whisper… but we probably shouldn’t call it that any more) … makes copy weak and in...
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Episode 19
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17:38
018 - Fake It ‘Til You Make It!
If you’ve ever done any personal development course or workshop, you have probably been told the worst piece of advice ever… “Fake it until you make it.” This piece of advice is the motivational war cry of gurus everywhere. But it o...
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Episode 18
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30:18
017 - The Great SUP Stuff Up and The Painful Lessons Learned
Every day of our life, we learn new useful skills. But the problem is, we don’t often think to use these skills in our day to day life. Recently Pauline was responsible for a huge SUP stuff up. She used her powers of persuasion for ...
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Episode 17
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38:19