Breaking Through The B.S. Podcast
Pauline Longdon and Rae Brent (Best-selling Authors, Marketers, Copywriters and Military Veterans), share their unique perspective, experience and understanding of life. Join them as they deep dive into the areas of business, money and mindset to expose the common BS that holds most people hostage. This podcast is an eclectic mix of interviews, insights and quantum-plations (contemplation done at the quantum level) to help inspire you or re-wire you for success. Once you hear Pauline and Rae’s insights, you’ll never experience the world the same way again… and that could be a good thing! Sit back and have a laugh or have a cry as you break through the BS. It’s time to free yourself, so you can finally have the success you deserve in your life.
Breaking Through The B.S. Podcast
019 - Simplify, Not Dumb It Down!
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Pauline Longdon & Rae Brent
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Episode 19
This one piece of advice has been handed down from copywriter to copywriter. But somewhere, someone got it wrong.
And this misheard lyric (or Chinese whisper… but we probably shouldn’t call it that any more) … makes copy weak and ineffective. Want to know what it is?
Listen in as Pauline and Rae share what copywriters and regular folks get wrong when they write. And more importantly, what to do instead.
When you do this, you’ll connect better and your words will convert better too.