Today's guest is our new friend, Kristin Zhivago, president and founder of Zhivago Partners, has been helping CEOs and entrepreneurs increase their revenue for decades.
Recently Kristin and her team rolled out the concept of Mindset-Driven Marketing, a way to focus all your offers on the customer’s mindset when they set out on their buying journey. Matching offer to mindset results in a very rewarding result: increased sales.
Kristin has literally written the book on how to sell the way your customers want to buy, and has trained marketers worldwide. She and her team have built a digital marketing machine that works for a variety of industries, products, and services.
The conversations you’ll have with Kristin will provide relief, practical next steps, and inspiration. As clients who have been with her for years will tell you, she is an exceptional managerial resource.
Your hosts Adrian Gostick and Chester Elton have spent more than two decades helping clients around the world engage their employees on strategy, vision and values. They provide real solutions for leaders looking to manage change, drive innovation and build high performance cultures and teams. Their work is supported by research with more than a million working adults across the globe.
They are authors of multiple award-winning Wall Street Journal and New York Times bestsellers All In, The Carrot Principle, Leading with Gratitude, and Anxiety at Work. Their books have been translated into 30 languages and have sold more than 1.5 million copies. They have been called “fascinating” by Fortune and “creative and refreshing” by The New York Times. Gostick & Elton have appeared on NBC’s Today Show, CBS 60 Minutes, and are often quoted in Fast Company, Newsweek and the Wall Street Journal.
Learn more about their Executive Coaching practice at thecultureworks.com. Book Adrian and Chester to speak by contacting firstname.lastname@example.org
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