Welcome to Episode 5. of Growing Ecommerce. Today, Mike is joined by Mike Taylor, who is making his second appearance on the show. He's the co-founder of Vex Power and author of the upcoming book marketing memetics. Last time we talked about testing, marketing, mix modeling and generative aAI, but this time we are digging in: we talk about the prospect for marketers in an age of AI, an interesting field called Prompt Engineering and so-called war of the search engines between the new BING experience powered by chat GPT and google's Bard.