Growing Ecommerce – The Retail Growth Podcast
Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
Growing Ecommerce – The Retail Growth Podcast
Latest Episodes
1 in 4 of Your Exact-Match Impressions Now Come From AI Max
Google's AI Max is now serving 1 in 4 of your exact-match ad impressions — and it's quietly reshaping Search and Performance Max campaigns. Chris and Mike deliver the AI Max deep-dive they promised last episode, breaking down exactly how that n...
Meta's Ad Costs Are Rising: What It Means for Your Budget
Meta, Google, and Amazon just posted Q2 2026 earnings — and the numbers reveal exactly where ad costs are headed next for advertisers. Plus: Shein's IPO filing shows what happens when ad dependency meets a broken profit model.Chris and M...
Google’s CSS "20% Discount" Myth, Busted | Plus: The Hidden CPC Tax of PMax + Shopping
Everyone selling in Europe has heard the pitch: use a third-party CSS and get a "20% discount" on your Google Shopping bids. Mike Ryan and Chris finally settle what that number actually means — and it’s not a discount at all. They break down th...
A German Court Just Made Google Liable for Its AI | Plus: Temu & Shein Fall Off a Cliff
A small regional court in Germany just handed down a ruling with global consequences: Google is liable for what its AI Overviews say. The "AI can make mistakes" disclaimer? Insufficient. Text generated by Gemini counts as Google’s own words — a...
AI Max vs DSA, PMax vs Shopping, tROAS vs Max Conv. Value | Google Ads World Cup
We turned Google Ads into a World Cup bracket. Three head-to-head rounds, two hosts, no referee — just the campaign types and bid strategies advertisers argue about most.In this episode of Growing Ecommerce, Mike Ryan and Chris go featur...
