Growing Ecommerce – The Retail Growth Podcast
Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.
Podcasting since 2021 • 83 episodes
Growing Ecommerce – The Retail Growth Podcast
Latest Episodes
Are Your Google Ads Lying to You? - Marginal ROAS Explained
In this episode, Mike Ryan and Chris dive into the fundamental issue plaguing advanced performance advertisers: the lack of data integrity between ad platforms and a retailer’s backend systems. Why are sophisticated retailers taking optimizatio...
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Season 4
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Episode 20
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39:35
Black Friday Bloodbath: ROAS Down 12%, Gross Margins Down 9% | Post-Mortem Data
In this post-mortem episode, hosts Mike Ryan and Chris dive deep into the data behind the last peak season to reveal the true cost of Black Friday. They confirm what many performance marketers feared: the event is a "promotional bloodbath where...
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Season 4
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Episode 19
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44:16
Google is bidding on the WRONG products: The ‘Clicked vs. Bought’ dilemma explained
In this episode, Mike Ryan and Christian Scharmueller dismantle a massive technical flaw in Performance Max: the "Clicked vs. Bought" discrepancy.In a keywordless world, product targeting is your main lever. But Mike reveals that Google ...
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Season 4
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Episode 18
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32:11
Google AI Max is A TRAP?! New Data on ROAS, Demand Gen & DSA Sunset
Is Google's new AI Max for Search the future, or is it a hidden trap?In this episode of Growing E-commerce, Mike Ryan and Chris dive into brand-new, independent test data on AI Max for Search and discuss the strategic role of Demand Gen ...
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Season 4
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Episode 17
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37:06
Google's $155 Billion Backlog: The Real Cost of Advertising
Q3 earnings are in, and the consolidation is real. Hosts Mike Ryan and Chris dive into the gravity-defying numbers, confirming that Google's core ad revenue is up a strong 12.6% year-over-year (YoY), and their massive Cloud backlog sits at $155...
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Season 4
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Episode 16
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27:40
