Get Hired Up: Executive Brand Management

From Operator to President: Alex Cho’s Leadership Journey at HP

Maureen Farmer Season 2 Episode 1

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0:00 | 31:22

Today we launch Episode One of Season Two, focused on board readiness, with Alex Cho, President of Personal Systems at HP. Alex leads global teams delivering innovative computing solutions that enable work, learning, and connection in a hybrid world. Known as a purpose-driven leader, he has driven sustainable growth, award-winning design excellence, and HP’s industry-leading sustainability and digital equity initiatives. Having lived and worked across the U.S., Europe, and Asia, Alex is currently based in Palo Alto.

This episode opens a special three-part Get Hired Up series that explores a pivotal question for senior technology leaders: What really changes when a world-class operator steps into fiduciary governance?


3:15 – Employee Engagement as a lever

4:15 – Work Relationship Index at HP

7:25 – EE metrics at HP (28%)

9:00  - Management Index

10:36 – Connection to company & its mission – enabling a workplace for growth & fulfilment

13:32 – Engaged Leaders & Unplugged sessions

16:34 Global Implications &  Business Outlook

17:43 Post-Covid – sparking growth ambition

18:34 – helping employees engage via video

20:33 – Employees & Customers as Levers

22:44 Customer Focus Orientation

24:34 AI and leaders of the future

26:40 Fueling innovation at HP

27:28 Alex’s journey at HP

29:36 Alex in Paris

32:00 Reach Alex Cho on LI


Westgate Executive Branding

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