
The Branding For Entertainers Podcast
Struggling with your entertainment business? The Branding for Entertainers podcast is your solution. Get practical advice from Billy Diamond and top experts to polish your brand identity. Stand out, grow your business, and enjoy the journey!
Episodes
41 episodes
BFE EP41: Entertainer's Guide - The 1-5-10 Rule
Welcome to Season 4!In this insightful episode of The Branding for Entertainers Podcast, the focus is on Billy Diamond's powerful "One, Five, Ten rule," a comprehensive guide designed to help entertainers stand out, book lucra...
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Season 4
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Episode 41
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26:41

BFE EP40: Brand Blueprint: Logo Myth-Busting & Guideline Creation
IN THIS EPISODECalling all entertainers! Struggling to build a recognizable brand? This episode of Branding for Entertainers Podcast is your guide to crafting a consistent brand identity. Learn the importance of branding guidel...
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Season 3
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Episode 40
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23:07

BFE EP39 - The Santa Brand: The Colors of Christmas
IN THIS EPISODERemember that iconic brand that practically invented Christmas as we know it? Yeah, we're revisiting that fascinating story and the science of color in branding on this rebroadcast episode of The Brand...
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Season 3
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Episode 39
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22:04

BFE EP38 - Balancing The Branding Tightrope: When Just Enough is More
Ditch the pitch and rock your live performances without the cheese. This episode explores the art of balancing engagement and promotion in your live performances. I'll walk the tightrope with you, sharing strategies and insights to keep your...
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Season 3
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Episode 38
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21:46

BFE EP37: Paper vs Pixels: The Business Card Debate
Join us in this lively discussion on the timeless debate of business cards in the digital era. Are traditional cards still relevant? We delve into the power of tangible connections, exploring how a well-crafted business card can make a lasti...
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Season 3
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Episode 37
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19:13

BFE EP36: The Future of Branding in the Age of AI
Artificial intelligence (AI) is rapidly transforming the entertainment industry, and branding is no exception. In this podcast, we explore how you can use AI to create new and innovative ways to connect with your fans and build your brand.
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Season 3
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Episode 36
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24:47

BFE EP35: Standing Out For The Right Reasons with Jeff Veley
Jeff was a troubled teen who turned his trials into triumphs. Today he’s a full-time bullying prevention specialist. As a leading communicator on conflict resolution, Jeff is the author of Golden Rule Ambassadors, SQUABBLES®, and Bigfoot Get...
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Season 3
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Episode 35
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45:50

BFE EP34: Live Sound & Tech Talk: It’s part of the brand experience
One of the greatest challenges that both amateur and even professional entertainers face is how to run their show music easily and effectively, without missing a cue. In this episode, we dive into the tech side of the industry. Even your sound ...
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Season 2
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Episode 34
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54:31

BFE EP33: Does Size Matter?
In this episode, Billy talks with you about how to determine the size of your brand on a prop or backdrop based on venue size. He also provides you the answer for estimated guest size for corporate events of between 480 to nearly 1,000 people, ...
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Season 2
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Episode 33
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6:52

BFE EP32: You’ve Got Bad Marketing In My Branding
In this episode, Billy takes time on Christmas Eve to talk about brand perception. He discusses how you can get your messaging clear as an entertainment brand and also how sending the wrong message will confuse your buyer._______________...
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Season 2
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Episode 32
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17:59

BFE EP31: Power Behind Ad Copy That Sells with Cris Johnson
In this episode, we highlight the importance of the verbal side of your brand and why it is so important. Cris Johnson chats with us about strong copywriting and how to get it right for your website and email marketing campaigns.
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Season 2
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Episode 31
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55:20

BFE EP30: Kid Magician To Vegas Headliner with Leslie McKinney
Millions of people the world over have marveled at the comedic magical antics and inviting personality of Leslie McKinney. He began working at Opryland and on The Nashville Network (TNN). Leslie’s first Vegas show was Wizards’ Secrets Magic ...
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Season 2
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Episode 30
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52:17

BFE EP29: The Invisible Cape: The Evel Hero
IN THIS EPISODEThis is the kickoff of season two of The Branding For Entertainers Podcast. Let’s talk about our heroes. We all have them and sometimes it’s hard to avoid emulating them. We’ll take a look at how to become the he...
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Season 2
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Episode 29
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36:26

BFE EP28: Could I Reintroduce Myself... Again
The BFE Podcast has been MIA (missing in action) for a few months but we're not gone! Get ready for a brand new listening experience as we move toward seasonal-themed episodes.Listen to this episode so that we can get you up to...
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Episode 28
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6:37

BFE EP27: The One-Legged Man with Mark Gindick
IN THIS EPISODEWe return with guest Mark Gindick (physical comedian, clown, and actor) where he reminds us that we are in the service business and also that the person that we bring on stage is always the star. That came about bec...
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Episode 27
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26:54

BFE EP26: The Wing-Man: Without Words with Mark Gindick
IN THIS EPISODEOftentimes our verbal (brand) messaging is just an afterthought. How we communicate that part of our brand is important for our buyer, our audiences, and our fans. Guest Mark Gindick is an actor, physical comedia...
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Episode 26
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32:53

BFE EP25: Your Brand On Social Media with Landon Harvey
IN THIS EPISODEWe take a peek into the why and how of virtual branding (your online presence) with special guest Landon Harvey. As a ventriloquist, Landon has over 1 million followers on TikTok and thousands on other social med...
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Episode 25
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27:19

BFE EP24: Stop Promoting Like A Busy Billboard
Photos are a big part of your visual branding image. How & when to use them is even more important to understand. Billy Diamond talks about why you might not want to use a photo of yourself on your stage banners or backdrops.
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Episode 24
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16:10

BFE EP23: Branding Is Bite Size
Branding doesn’t have to feel overwhelming. You can do little bite-size things that will put you on the right course. In this episode, Billy walks you through some more powerful branding and marketing tips that you can use right away to strengt...
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Episode 23
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32:23

BFE EP22: Branding Is Like Eating Cake
Do you know and understand the 4 ingredients that go into making your brand stand out? In this episode, Billy walks you through the key ingredients and then also gives you three additional tips that others in your field probably are ...
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Episode 22
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31:53

BFE EP21: Channeling Publicity Like Houdini, with Carnegie - The Magic Detective
Harry Houdini was an entertainer who created major publicity and even his name has become legendary --- even 95 years after his death. He was a master at planting brand perception in the minds of his audience. In this episode, we tal...
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Episode 21
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30:51

BFE EP20: From School Teacher to Comedian, with Sharon Lacey
Follow the journey of a middle school teacher as she strived to become a national comedy club headliner.Check out Sharon's website at sharonlaceycomedy.comSharon has visited Uganda, ...
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Episode 20
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37:53

BFE EP19: Position Your Price & Getting Paid w/ Ken Dyne
Ken Dyne, a UK entertainer speaks about pricing, cash flow issues, getting paid, and how to get your money upfront, before you even get to your gig.Show Notes:Ken's top 10 book list - must-reads for entertainers. Download the li...
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Episode 19
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33:16

BFE EP18: Change of Address: Moving Beyond with Howard Baltus
Howard Baltus created one of the first magic shops on the internet. After years of having his successful shop, he packed up and moved from the USA to Mexico, where he lives today. He talks about culture, rebranding, and moving beyond your fear ...
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Episode 18
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49:41

BFE EP17: The Sweet Life: S.O.S. (Save Our Space) guest Fred Becker
Whether performing on the high seas, or on TV shows like Penn & Teller: Fool Us, Fred & Bobbie Becker are a magical duo that knows how to live and convey their brand. In this episode, Fred speaks about what he and Bobbi have done during...
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Episode 17
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38:05
