Wedding Pro CEO | Building Profitable Wedding Businesses

281. The Power of Viral Content: Strategies for Creating Shareable Videos

• Brandee Gaar and Keenya Kelly • Season 6

Share episode

Wedding pros, if you’ve been sleeping on video marketing, it’s time to wake up! 

In this episode, Keenya Kelly breaks down exactly how to create shareable, viral-worthy video content—even if you don’t think you’re creative. You don’t need fancy equipment or hours of editing—just the right strategy to attract your dream clients.

Stop chasing likes and start creating content that gets shared (and you booked!). Tune in now and start making videos that actually grow your business!

75 Viral Hooks from Keenya Kelly: www.keenyakelly.com/75hooks

========================= 

EPISODE SHOW NOTES BLOG & MORE:

https://weddingproceo.com/viral-content-strategies/

=========================

JOIN THE 1%

We’ll help you scale to your first 6- or 7- figure year. 

https://www.weddingproceo.com/application

=========================

Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

SUPPORT THE PODCAST! LEAVE A REVIEW HERE: https://ratethispodcast.com/swd

Have a question you’d like Brandee to answer live on the show? Ask here: http://bit.ly/3ZoqPmz

=========================

FREE TRAINING for Wedding Business Owners

Take the Wedding Pro CEO's free GAP assessment

Support the show

Brandee Gaar:

Wedding pros. If you've been sleeping on video marketing, it is time to wake up. Today I'm sitting down with Keenya Kelly, a TikTok marketing powerhouse who went all in on video content when everyone else doubted her, and now she's got a massive audience, viral videos, and a business that's thriving because of it. Here's the deal. You don't need fancy equipment. You don't need to be a pro on camera, and you definitely don't need to spend hours editing. You just need the right strategy. In today's episode, Kenya is breaking down how to create viral worthy video content even if you don't think you're creative. The one thing most wedding pros get wrong about video and how to fix it fast and why you should. Stop chasing likes and views and start focusing on shareable content. Hey there, CEOs. You're listening to the Wedding Pro CEO Podcast. The podcast to help you grow and scale your profitable wedding business. I am your host, Brandee Gaar, and over the last 17 years, I've grown one of the largest planning firms in Orlando, Florida, grossing more than $6 million in revenue. Today's action packed episode is going to change the way you approach social media forever. If you're ready to stop overthinking and start making videos that actually grow your business, let's dig in. Keenya. I heard you years ago. on, the Social Media Marketing podcast, and I immediately started following you on TikTok and I was just like, I love this girl. And then. I got to see you in person at POD recently as a speaker, and I told my husband as soon as I came out of your session, I was like, she was by far the best speaker here. Like absolutely loved listening to her, welcome to the show.

Keenya Kelly:

Yeah. You're so nice. Thank you so much for having me. I'm very excited to be here.

Brandee Gaar:

do you know how long ago it was that you were on Mike Stelzner's podcast?

Keenya Kelly:

I think 2021, maybe, think it was 21.

Brandee Gaar:

Accurate because I, the reason your show stood out to me so much was because I had just started my personal brand in 2020. And so I was like, I love how this girl talks about video. I loved just your story and it resonated with me. And so now I love just hearing you talk about video content and I wanna get into that today. I want my listeners to hear how. Easy. It can really be to do that. But before we do that, I'd love our listeners to hear a little bit more about your story. So can you like walk us back before you were Keenya Kelly that we know now.

Keenya Kelly:

Yeah, it's so funny. Yeah, so I, um, I got my start like for the most part in network marketing as you know, like there's a company back, back in the day called from prepaid legal, and so like. I was a college person that just got recruited into the network marketing industry and that is what like changed the trajectory of my life because I was headed, I was in college and all that type of stuff and I was just someone who knew that there were great possibilities. I just didn't know how there was gonna be and network marketing industry really. Completely changed everything about me and my life because of everything that they taught me, all the books that I was reading. once you've made a certain amount of money as an entrepreneur or you've seen other people make a certain amount of money, it's really hard to stay on a day job. And so years later I got a job and it was hard to let my boss talk to me certain ways, or it was just really, really challenging. And I realized, okay, I've gotta figure out. How to do something different.

Brandee Gaar:

I tell my husband all the time now, I'm like, I don't even know how I would have a job anymore. Like, it's been so long. I don't know what I, how I would do that. Right. It's just such a different personality and realizing that you can really take control of how much money that you can make and things like that. So you had this job and then you were like. I don't wanna do this anymore. What? What? What did you do? You

Keenya Kelly:

Yeah, so if you guys did not know I'm black, and as black people, we. We are kind of raised to do certain things to our hair, which make our hair. We put this chemical on it and make it straight. And so I was doing that for a majority of my life, but I really started getting, developing a closer relationship with God, and all of a sudden I started changing and I wanted to see what would my hair look like if I stop putting the chemicals on my hair. And so all of a sudden, one day I cut everything off. And I was like, I was as bald as a bald eagle in my, in my personal opinion, um, and not quite that bald. I'm just being dramatic. But it was really, really, really short.

Brandee Gaar:

yeah. Went all in. Okay.

Keenya Kelly:

I felt like I was GI Jane. Um, you know, but what happened from there was this lack of knowledge of what do I do with this hair that's grown out of my head, this curly hair. And I had learned about this show in Atlanta, which was, they called it Natural Hair Show. When you, they were teaching people how to care for their curly hair. And because of my sales background, I decided I'm gonna do the same thing. Richmond, Virginia. I'm gonna host my own hair show not knowing what it all was gonna take. So I created a media kit, created a website, got a venue, and said, I'm gonna do this. And my first event had like a couple hundred people. The next event had 1500 people at a convention center. And yeah, and I realized I've got something. And I just kept doing that for a few years until I realized, oh. How are people making money online? Like what are people doing with this livestream thing?

Brandee Gaar:

Yeah. And so that Is that really what kind of, hang on before I even ask that question. So like you, I'm like, wait a second, you just had all these people come. Which I think is interesting because if you follow Keenya on threads, I, I have now started following you on threads and it's so fun 'cause you're a lot more personal over there, I feel like. Right. And so you've been talking about how you're creating these meetups in Houston. Is this just, do you feel like this just like came easy to you, like getting people to kind of just be attracted to what you're doing or how do you know what's gonna work?

Keenya Kelly:

Yeah. So honestly, I don't know. Um, I feel like the whole natural hair show thing, that was just me having really big faith that I could do, uh, that I could do this. I didn't know if it was possible. I just felt like I'm at least gonna try it and you miss a hundred percent of the shots you don't take, you know, with the hair shows. So I just kept kind of trying that and. Kind of what's happening in present day is, I think it's just. Um, radical faith or just, um, um, d Lulu? Um, you know, because, ' cause what's happening in present day is I relocated back to Houston in May of last year, and I, I felt lonely. I just felt so lonely. Just, you always feel lonely when you work from home if you don't have any friends. And so I was just coming to terms with how lonely I felt and I decided to. Create a separate TikTok account to just be me in Houston, just myself. And I said, well, because people in Houston are connecting with me, why don't I see if people will be willing to go and have just meet up with me for like a walk or lunch or something like that?'cause they don't know the business side of me on this new account. They just know that this person are coming in contact with. And I didn't know what could happen to like, thinking 50 people would come and seeing 1200 people register. I think that it's, I think I have a gift that I'm trying to like accept or walk into like a magnetic, it's like a natural thing for people to be drawn to me, and I think I am coming to terms with it at 43.

Brandee Gaar:

I, I loved it because like I said, I really only knew the business side of you. Like I followed your TikTok for like how to create viral content and how to be comfortable in front of the camera. And so after I saw you at Podfest, I followed all the other platforms and I was like, whoa, this threads thing, like you have. so many people coming to these meetups and I'm like, what is happening? Like, how are you getting all these people to come? But it looks like a blast, and I think you just have this magnetic personality that kinda draws people in and makes them feel comfortable, which is. Super helpful in what you do on video as

Keenya Kelly:

Exactly.

Brandee Gaar:

so, okay, so you did the hair shows and then how did that transition into video? When did you really start getting into video content?

Keenya Kelly:

I got into video 2000 and I think it was 2016, um, that's when Periscope came out, the live streaming platform that Twitter owned. And I started seeing people making money online using Periscope, and it, it did make a lot of sense to me, but I was freshly off a divorce and I was like, well. I'm hurting, I still have a brain. I can see that something's happening. So let me just download this app and start talking on it and seeing what are people doing. And eventually I invested in like an hour or somebody's time, and that was the moment where I realized, oh. The me that has something, could be on this platform selling something. And you know, I was used to selling other people's stuff. I wasn't used to selling me as a service or as a product, but I was like, I'll, I'll get there. So it's like, I'm just gonna get on here and I'm gonna talk and I'm gonna invest in some type of person to teach me this stuff. And I invested in a coaching program that was a year long and that's when I learned about the online coaching space. And it just opened up my world from 2016 to 2017.

Brandee Gaar:

Wow. Okay. So first of all, you invested in a coach, which I think not enough people say out loud, which is like how much it can change your life to have somebody that's gone before you

Keenya Kelly:

Mm-hmm.

Brandee Gaar:

tell you like, here's what you need to do, here's the steps, and things like that. And then the second piece I love that you just said is you really got on there and started getting comfortable with video. Not really selling anything right away, it sounds like. Right? Like you were just kinda on there. What would you talk about?

Keenya Kelly:

Yeah, so initially I was just kind of talking like, about me life, you know? Um, I think I had gotten into network marketing again, and so I was kind of talking about the company that I was in. Trying to sell those products. I wasn't successful, but I was just, I was just trying, you know? Yeah,

Brandee Gaar:

Yeah. That's so interesting. So now obviously you have this. Huge platform and you teach other people how to not just use video content, but how to make money from video content. So I'd love to know how you kind of started to shift into making money through video and how, how, what was that mindset and how did that really go?

Keenya Kelly:

So what happened was when I invested in that year long coaching program, she had to pull out of me what I already knew, and the marketing avenue that she was talking about was live stream video, which was Periscope, and then it was email marketing. And so I had to create a product and she taught me how to create a digital product, which was, it was foreign to me then. And so I was like, okay, now I've gotta figure out how to present me online to sell, to make people believe that I could sell something. And so I remember the first day, I can literally see myself right now, but the first time that I was gonna try to sell a coaching program, I was like, okay, I've got a landing page, there's a link, and I'm just gonna come on live and. I didn't know how I was gonna do it. I just knew I chose a topic and I had some bullet points and I was just gonna talk and I was talking and talking and talking. And then I went into the sales pitch and it literally was like a six week live coaching program where, you know, you had modules but you were also gonna get me. And I think it was 2 97 and the first person bought, and then the second person bought, and I was like. Oh shoot. And it was just two people, but that was two was enough.'cause I was like, I got it. And that was the moment when I realized there's something to this, and if I invest more and more knowledge and actually apply it, I can go beyond what I think.

Brandee Gaar:

Yeah. Yeah. Isn't, I mean, those first. Couple of sales that you make no matter what kind of business that you have. You're like, wait a second, somebody actually wants what I do. This is crazy to me. Right? And it's so empowering to, to have that feeling of somebody purchasing your service or your product. And I, I love that for you. So. Then you, now you really very specifically teach on video marketing, right? Like that is the core of what you do and what you teach. Um, how did you transition into that? and how did you really learn like how to make a video go viral? I know TikTok is kind like your baby. Like that's the one where you focus the most attention. Right? I, I'd love to kind of know how you got into that.

Keenya Kelly:

So what happened for me was, from 17 to 2019, I was building a brand design agency and I was designing websites, logos for people and I was getting my customers from livestream or what have you. And I found myself being like, I don't wanna do this anymore. This is too hard.'cause people take forever to give you what you need in order to do their website and stuff, and. And at the end of 2019, we knew something was happening in the world. We didn't know what. Um, and so I, I believe I had heard God tell me to get on TikTok. I think it was at the beginning of 2020.'cause I was praying like, I don't know what's going on in the world. Like, tell me, what do I do? And I felt like I had heard him tell me to get on TikTok. And the only thing I knew about TikTok was the baby Shark Challenge from like 2000 and like 17, that a friend of mine, Shalene, uh, Johnson was on. And I was like. I don't understand. Um, but I downloaded it and I didn't understand it, but I was like, no, this is stupid. And then I would wake up in the middle of the night and I would hear God tell me, you need to focus on TikTok. And I was like, this is the craziest thing I've ever heard in my entire, what is going on? I mean, I went for a walk one day and he was just very passionately telling me about TikTok. And so nobody was talking about it. So I was on the app and I did not know how to use any of the buttons. I know it was just kids and it was just, it just didn't make any sense. But because I kept hearing it so clearly, I said, let me just try to figure out how this works. And so all of 2020, I spent the, the whole year just trying to learn how to use different features, just trying to learn how to use different features. And eventually my first video went viral, had nothing to do with my business, but when it went viral, I said. I have never gone viral before. Something is happening on this platform that God is trying to tell me about. And so I just doubled down and just went all the way in on TikTok and at the end of the year I decided I'm gonna focus on teaching people TikTok marketing, because something is happening here. And 2021 people were making fun of me. It was just, it was a wild time.

Brandee Gaar:

What?

Keenya Kelly:

The marketers started going, they started reaching out to me saying, what are you doing? What are you doing? Like people that never knew who I was at all started reaching out, and that's when I realized poor gasoline on this, and then everything exploded from there.

Brandee Gaar:

Yes. Yes. That makes so much sense because all of a sudden I, I think a lot of business journeys are like that, where, you know, you go all in on something. And I don't know if I would call them haters, but people start to say like, all of the, you know, like, what are you doing? This is crazy. That's an app for kids, you know, you're being silly. Why? You know, I remember when I started doing videos. I started on Instagram, but I was like. It was, it was challenging for like friends that meant, well, I'm sure maybe, I don't know, but that were just like, I don't understand what you're doing. Like what are these silly videos that you're doing? You know? And you would start to second guess yourself. And I think that's one of the things that holds so many people back from doing the video marketing because. It can really be, it can be overwhelming to put yourself out there,

Keenya Kelly:

Yeah.

Brandee Gaar:

when your closest friends are, you know, making comments or, and honestly, sometimes I don't even think that they're trying to be mean. Um, I think that they're just like confused and then all of a sudden it takes off and then people are like, well, what are you doing? I wanna know how to do it too. Right. And you're like, you didn't wanna know six months ago.

Keenya Kelly:

Mm-hmm. Exactly.

Brandee Gaar:

okay, so all of a sudden it kinda started to explode. do you feel like Keenya, that there is a formula to creating a viral content and, and how do you feel about viral content? I'm gonna ask both at the same time, because a lot of people say, well, you don't really want to go viral, but what are your thoughts on that?

Keenya Kelly:

So I think that going viral has its pluses and minuses, right? You know, we have seen the most amazing things happen because a video went viral. Um, like your business can take off, you can, you know, grow a massive audience. You can get the eyes of people that you never would've thought. That gives you incredible opportunities beyond what you ever thought possible. Um, but also on the side of virality is you're gonna deal with people who don't know you, who don't know your brand. People who don't know you and say they don't like you, but they don't, they don't know you. People who say mean things about you to you. You know, you're always gonna deal with a lot of keyboard warriors. I. You know when, when a video goes viral and if your business isn't ready for virality, it could put you out of business. Like it reminds me of Oprah's favorite things. You know, like nowadays she doesn't do this, but when she first started launching Oprah's favorite things, so many companies went outta business and it wasn't because. She did a bad thing. It was because they weren't ready. They didn't have the infrastructure or the people and they couldn't handle it, so they went outta business, you know? And then if you go viral and your business isn't ready, like you, you can't capture leads. Your, your website can't manage that, that amount of volume. Then you've got, you've got a big problem. So I, when my clients are working with me, I encourage them. I encourage them to go viral. But we encourage 'em to create funnels, right? So I have clients that go viral all the time. Like one of my clients, she went viral and she gained, um, 50,000 followers in 24 hours and 20,000 people join her email list

Brandee Gaar:

Wow.

Keenya Kelly:

runs an ad ever again. She got 20,000 potential customers from one video. You know, one of my girls, she's a, a lawyer, and she had 120 calls to her law office, and 10 became clients because of a video.

Brandee Gaar:

Wow, that's so incredible. And I think, I do think that exactly what you said about being prepared for it, cause you're right, Oprah's favorite thing is also Shark Tank. Like I see. They. They'd always say like, you need to be prepared. You need to be prepared.'cause when this episode airs, like it's gonna be nuts. And I don't think that we put enough emphasis on that because so often business owners are just like, I want that viral moment. Like I want a viral video. But you're just not ready to sustain what a viral video can do for you. So I love that you talked about like getting 20,000 people to your email list. That's insane. That is insane. Or 120 calls, like new discovery calls. That is so. Amazing to be able to do that, but you have to be ready for it. are there particular things that you say, like these are the things that make up a viral video? Like how do you kind of know what's going to go viral? Or do you,

Keenya Kelly:

so you don't always know that a video's gonna go viral, but you can, you can do certain things to give it more of a, more of a chance. So, for example, one of the things that we do with our audience or our clients is like, before we film a video, we're asking ourselves. How can, what is gonna happen in this video? Cause not just our regular people, but everybody to wanna share it. Like for example, like do you know what's happening right now with Duolingo on TikTok?

Brandee Gaar:

No.

Keenya Kelly:

Duolingo. So Duolingo is the platform where you can learn a different language. And Duolingo over the last couple years has become very creative in their marketing. I mean, they have so much fun in their marketing that you forget that they're trying to get you to learn a different language. Well, after the Super Bowl, they killed the mascot. So they did this campaign where they were making fun of Drake and Kendrick Lamar, and then the next day they were like rest in peace to Duo. And it became, it was quite the campaign that they were sharing. Like, oh, he's, he's died, or she, or whatever. And. But strategically, they knew that there's a potential of what could happen with this killing off duo and all these brands. Scrub Daddy came on board and it was like they started creating videos like, well, I'm taking my kids now that you're dead. I'm taking the scrub daddy, you know, quote unquote daddy. And then Vistaprint and all these other mascots started jumping on the "Duo died" trend and all this. Stuff. And it, when I tell you the viral, the highest level of virality has happened with Duolingo. And then yesterday they announced, I, I'm kidding. I'm not dead. And so now people are like, now that the campaign is still going on, and so when we're talking about, you know, creating a viral video, viral, it's really about. It's like a formula, right? So the first part of a viral video is what's happening in the beginning of the video, right? The video doesn't necessarily have to be funny or you're killing off your mascot, but it does have to be, you have to think through why would a person just wanna stop and watch this video? That's the first part. And then second, what's the story that's being told that makes you not only wanna watch it all the way to the end, but you are going on some type of emotional rollercoaster and now all you wanna do. It, share it with someone else, right? So, I mean, we've seen, um, we saw on Super Bowl Sunday where Instacart crushed it. You know, they were showcasing all the different foods and things that you can get when you order on Instacart. Now, you didn't know it was Instacart until you got to the end of the commercial, but all you wanted to do was re-watch it, right? All you wanted to do was share it with a friend. And so when you're creating content, you wanna say to yourself. What, what is happening in here that I've gotta tell someone? Like there's this video of this black woman at a, um. Like a high school football game and it's cold outside, but you see she's burning up, like you see heat coming from her head and it's because she's having a hot flash, right? And so a video like that, you know, I'm sure the video was longer than what we're seeing, but the clip they showed was just her sitting there and the heat coming from her head. Because people are like, what is going on there? And now all they wanna do is share with their menopause friends.

Brandee Gaar:

Right. Right. That makes total sense. And so really, would you say that shareable content is really what you're looking for in trying to get a video to go viral?

Keenya Kelly:

Yes. So because the thing, the reason why video goes viral is not just because you watched it over and over again. It's because you watched it and you shared it, and you kept sharing it, and you keep sharing it and everybody keeps sharing it.

Brandee Gaar:

Yes. Okay. That makes so much sense. And so when you're a business owner, right, like it, you know, a lot of our business owners, it's like, it feels like it's harder to create viral content, I would say, because it's not funny sometimes. Right. But I love how you're kind of describing, I'm guessing that this person with the, the menopause, right? Was that for a business or was it just like a funny video?

Keenya Kelly:

It was just a funny video. Yeah, yeah. Yeah. But, but businesses, yeah. We don't typically go viral as much unless we have really thought through each piece of content, each frame of the video.

Brandee Gaar:

Yeah, that makes sense. But what could be really interesting to me is that if you have great, like. I, I say chewable content. I don't even know what chewable con, you know, but like content people can really sink their teeth into that they want from your business, and then you have lots and lots of that on your platform, and then you get one video to pop off, right? That just kind of brings people in that makes them wanna binge and know more about you. That could be a really easy way to do that as well, where you're not trying to make every video go viral, right.

Keenya Kelly:

Yeah, for sure. So one of the things I always tell our clients is like, don't focus on just trying to go viral.'cause what you really need is, you know, maybe a hundred thousand views, maybe 10,000 views is what you really need, um, from your video content. Um, and then yes, if you can get one video that can pop off, yeah, it'll bring attention to all the other content. One of the other things is like, is giving yourself permission to be creative, right? So we're in a, in 2025, we're not in a space where people are watching as much of us like talking head videos. So they are watching them, but we have to be even more strategic and creative with those types of videos. Like for example, let's just say you, you're a photographer at a wedding. Right. Great. We love that you got videos of this beautiful wedding, but what else could you do to help your wedding business? It could be you are, you're videoing the before, like the, here's what everything looked like before and then here's after. But you're utilizing some of these trends, right? Where here's the sound and it's like this, and then it explodes. It's like you just, you're taking these. Funny, creative things that are happening on social that have nothing to do with your wedding, but you're going, oh, I can actually take that scenario and put it into this frame and I can make it into that. And so like, uh, I've seen a lot of photographers and videographers that partner with the bride in the groom. And prior to the day, they are thinking through what kind of trends can we do with the bride? Can we do with the groom, with the mom, with all the different aspects of the wedding and the bride and them, they're all about it.'cause they're like, this is, this would be great for our, for our wedding. But you are thinking about it in terms of this is gonna be great content for my business.

Brandee Gaar:

Yes. Yes. I think that's actually a huge piece of the puzzle, especially for our listeners, is thinking about it beforehand and planning. Right. And because so often we think of social media as an afterthought or a when I have time. So just what you just said right there is like planning what you're gonna do. Do you encourage your students, your clients, to. How far out are you planning content or what? What do you think about that?

Keenya Kelly:

Yeah, so, uh, like, like today at like three o'clock I'm doing this thing called a B-roll filming day. And so this is where I'm just filming myself doing B-roll for, for an hour, but I plan it. I know exactly the shots that I need to film, right? If I am hosting an event and I know. A, b, c, this is gonna happen at this event prior to, I'm going, okay, how can I get the pre footage to go along with these particular trends? Right? So let's just say you have your wedding and you are a, um, you're a florist, right? Well, you wanna think through, okay, how is the bride groom or whomever, how are they planning on using. The flowers, right? And am I delivering it to them? Am I setting things up? If you are, then you can go, okay, let me get permission from the bride and groom to do before and afters. And once they say yes, you're showing them this is what I wanna do and how it's gonna turn out. More than likely they're like, yeah, do it. And can we get the, can we get the, the footage once you finish with it, the more you're planning in advance, the more you can get permission from everybody else.

Brandee Gaar:

Mm-hmm. Yes. That's so good. And, and I think just knowing, going into it, because so often vendors show up at a wedding and you are. You're just kinda just grabbing whatever footage is there and then after you're just sitting with it, staring at it like, what am I gonna do with this? What can I do with this? And I think pre-planning is so smart. Hearing you say you're pre-planning your B roll is really fascinating to me too. Can you tell us just a little bit more about that?'cause I don't think enough of us do great B-roll at all.

Keenya Kelly:

Yeah, for sure. So one of the things I recognize is that as somebody who creates content and has a business, it's a lot of work, you know, to have time to film and to run my business. And so I realized that like, okay, if I plan a day where I'm filming for an hour and I give my students access to do it as well, not only can I film, but they can also film. So prior to, On a regular basis, I'm on social media and I see these really cool ideas. So I take all these videos from other creators and I copy the link and I have like a list on my notes that says, shoot this. Right. And then I have the link to whatever the video is and what they did. And then I'm going, okay, when it's time for me to film, I'm gonna fill myself spinning around in a chair in this shirt, and I'm gonna spin around in a chair five times at five different shirts, right? Then I need to actually fill myself with my easel, opening it and closing it in all the different shirts, right? So I just kind of have it. Just have it in terms of what I'm going to film. I'm not gonna speak, I'm not gonna talk at all in the videos. I'm just gonna do random things. I'm gonna walk to the left, walk to the right, I'm gonna drink a drink. I'm gonna pick up my cat and put my, put my cat down, you know, and then I'll edit later. But I have some ideas of the footage I need to get because I've been thinking about it all month long.

Brandee Gaar:

Wow, I, that actually is a huge nugget. I hope our listeners heard that, because Wedding vendors especially that have products. So I'm thinking you mentioned a florist, like a florist, a stationer, possibly even a photographer or planner DJ as you're preparing for wedding day. But the problem is you just start shooting random stuff or you forget about it and you're like, dang it. I knew I needed to do that. But what Keenya just said was pre-think out. What are the shots you wanna get? So when you're getting ready for wedding day and wedding morning, or you're putting together. Processing flowers or putting together the bouquets, you know, um, stamping the invitations, like all of that is content that you can get, but if you don't know you need it, you're not gonna get it. And so that pre-planning strategy is massive. That was such a great tip, Keenya, that you

Keenya Kelly:

Y yo, I just got an idea for a dj, so it's kind of like, um, what's that song? Um, it's like party, party something. It's like.

Brandee Gaar:

Anthem.

Keenya Kelly:

Yeah, So you know it, so what happened, like when you were talking, I said, oh, I can see how a DJ could actually intentionally set themselves up, like the, the, the footage is filming them before anybody gets it. They're just pretending like the party is happening and the DJ's got his earphones in and he's just like, and he's filming himself and you hear the music's playing before the beat drops. And it says, every day I'm shuffling. And then now the scene changes to the dance floor when they're like. They're going crazy. But you are watching this video and you know something's happening. You're like, when the beat drops at a wedding and you're like, okay, you're waiting on the beat to drop and you don't see anybody. You just see the dj and all of a sudden now you see and you're like, wow. Right. And it's, people wait for it because they wanna see what's gonna happen. And it's just, it's just planning.

Brandee Gaar:

Which gives you the longer watch time too, right? Because people are waiting for what's gonna happen when that beat drops. And that's massive. It too is getting that watch time, right? And what you just said right there wouldn't have, like if you waited until the dance floor was packed, you now missed the opportunity to get that shot. Right? So. That's so good. Keenya, I love this so much. So I know that you have, you have a download, right? 75 viral hooks. Is that what it is?

Keenya Kelly:

Yes. Mm-hmm.

Brandee Gaar:

Where can everybody get that? Because I want them to go learn from you and see what some of these viral hooks are and how they can use it in their business.

Keenya Kelly:

Yeah, for sure. So one of the things I know you guys, is that anytime you're gonna have a great video, you gotta start it with a hook, whether it's text, it's audio, or it's visual. And so we have 75 of them. You can go to my website, which is keenyakelly.com/75hooks, which is K-E-E-N-Y-A-K-E-L-L-Y slash 75 hooks with an s.

Brandee Gaar:

Okay. We'll link that in the description, in the show notes below too, so that you guys can all go grab that, because I would love to see you making some of these videos, like watch the hooks, look at the hooks, and really think, how can I use this in my business to make that shareable content that Keenya was talking about? That's really gonna help you so much to get that reach, to get those views and. To start seeing those leads come in. So we wanna have the shareable content, we wanna have watch time on your videos and I'm excited for this. So you guys, what I want you to do is download her 75 viral hooks and then I want you to tell us, like if you make one of these videos, there's several of the videos like tag myself, tag Keenya, we wanna see them. I think that would be so fun.

Keenya Kelly:

Can I give them one last tip?

Brandee Gaar:

please. Yes. Do it.

Keenya Kelly:

So I want you guys to go to TikTok, even if that's not your favorite platform, just go to TikTok and I want you to type in weddings or wedding florist, wedding dj and start binge watching the creative content that some of these companies are doing. And then just take the link and make a list of them, because like right now, you heard what I said, but if you can see what we're talking about, then it'll make a whole lot more sense to you.

Brandee Gaar:

Yes. That's so true. And and saving those links is so helpful too, because otherwise you just have a bunch of junk in your brain. You go to film, I've done that before, and you're like, what was I supposed to film? Like what did it look like? Yeah, so having those links right there in a note in your phone is just like, that's so easy. You can, anybody can do that. So simple. Ugh. Okay, you guys, listen, this was an actionable episode, which means you need to take your AirPods out right now and go do, go make content based on what Keenya has talked about today. Keenya, where can everybody follow along with you?

Keenya Kelly:

Yeah, so I'm on all social media platforms, uh, Keenya, Kelly, um, TikTok, Instagram, YouTube, everywhere.

Brandee Gaar:

Okay. Okay. I love it. Go give her a follow. Tell her that you heard her on the Wedding Pro CEO Podcast and Keenya, thank you so much for being here.

Keenya Kelly:

Yeah, thanks for having me. I appreciate it.

People on this episode

Head Shot

Brandee Gaar

Host
Head Shot

Keenya Kelly

Guest