The #1 Belief Holding Back 6-Figure Growth

Grab Your Seat to the 2026 WPCEO Summit Here and link to the summit page www.weddingproceo.com/summit

In this popular episode of the Wedding Pro CEO podcast, I share my opening keynote from the 2024 Wedding Pro CEO Summit, focusing on the theme "If you wanted to, you would." 

We tackle how to overcome industry challenges like stress and undervaluing your time, and dive into prioritizing revenue-generating tasks and setting ambitious goals. 

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EPISODE SHOW NOTES BLOG & MORE:

https://weddingproceo.com/grow-wedding-business-insights-2024-summit/

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Thank you for tuning in to this episode of the Wedding Pro CEO Podcast. If you find these strategies helpful, make sure to share this episode with your fellow wedding pros. And remember, in the world of weddings, it's all about building genuine relationships and showcasing your best work. Until next time, keep shining, CEOs!

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Transcript

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Hey there, CEO. It's Brandee here, and today I've got two things that you do not want to miss. If you're doing something else, tune in. I want you to hear me first. Today we are closing out our July replay series. With the keynote that set last year's wedding Pro CEO Summit on Fire, it's called Your Small Thinking is Keeping You Small, and this is the exact talk, the cracked open mindset blocks. Woke up sleeping giants and helped CEOs in the room finally stop playing small in their pricing, their leadership and their vision. If you've been tiptoeing around your next level, this is your wake up call, and this is probably one of the episodes I get the most dms about people DM me and say, thank you so much for that episode. It was exactly what I needed to hear. So I love having those kind of episodes every once in a while where you just kinda like get something you hear in your gut and you're like, yes, that is exactly what I needed to hear today too. Go the extra mile, like to do the next thing in my business. I know you're gonna love this episode. And the second is a massive announcement that you're hearing right here on the podcast. Tickets are officially open for the 2026 Wedding Pro CEO summit. We are heading back to Orlando, and this is your invitation to get in, the room where real wedding pros become real CEOs. As you guys know, this summit is not fluff. It is not just another conference filled with empty inspiration. This is a business intervention. When you walk into the wedding Pro CEO Summit, you step into clarity community hand strategy, designed to scale your business fast. You'll walk side by side with CEOs just like you, who are booking high-end clients, building real teams, and. Finally taking their weekends back. You guys, this room is the strategy, and if you're ready to stop doing business alone, this is where it all changes. Seats are limited, but growth is not. So head over to wedding pro ceo.com/summit to lock in your seat now. I am so excited to see you all in Orlando in my backyard in 2026, if you guys are ready, let's get in to last year's summit keynote. Hey there, CEOs. Welcome to the Wedding Pro CEO Podcast. The podcast to help you grow and scale your profitable wedding business. I'm your host, Brandee Garr, and we are fresh off of the 2024 Wedding Pro CEO summit. And you guys, this was our. Third summit, and I have to tell you, this was by far the best one yet. And I say that because it's just so amazing to see how this community comes together to see how our speakers and our sponsors are so available and so invested in the attendees and to see how the attendees are so invested in each other. It was literally three and a half days of community building, networking, authentic relationships. Deep diving into the profit and marketing and sales and team of our businesses. It encourages you to really take a look at what's working in your business and what's not working in your business and to evaluate. And that's really what my opening keynote was about. I get so excited every year to deliver the opening keynote. It's really a charge to our. Attendees, it's a charge to our speakers and sponsors to all of us that are in the room to really dig deep into what it is that we came there for. So every single year, I don't take it lightly that these attendees have taken three and a half days away from their business. And I know that there's a reason that you came, right? You spent the money on the ticket, you spent the money on the travel, you took the time away from your business for what not just to be there, kind of be like, oh yeah, I got to attend this event. No, that's not what this event is for. It's not. Where to be seen and who to be seen at this event. This event is to dig deep and to make real changes into your business, and we take that very, very seriously. So this charge that I give to our attendees every single year is to remind you, what did you come for? What do you wanna get out of this summit? What do you need to do over the next three days to change your business? So today we're gonna replay my opening keynote. From the wedding Crow CEO summit, and I hope that it ignites a fire in you. I know that so many of our attendees came up to me and they were like, Brandee. That was exactly. What I needed to hear right now, and honestly, it was a message that I needed to hear myself as well. So CEOs, I hope that you love this episode and I'd love to know what you think. DM me over on Instagram or share the episode on your stories. Always when you share. That's the best way for us to get new CEOs into our podcast community. We absolutely love having you here as listeners. So I'd love to know what you think about it. Make sure to tag me. I'm at Brandee. Gaar or drop into my dms and let me know what you thought about it. You guys, I'm so excited for you to hear this one. So let's dig in. Every year I open the summit and I always say like, I don't really wanna teach, I don't wanna teach here. That's what we have these amazing speakers for. What I do wanna do is kind of give you a charge for the week. Like what are you here for? Right? So. In year one, I'm gonna go back a little bit. Every year I have a charge to our students. Okay? So in year one, uh, my charge to everybody was, you cannot learn what you think you already know. And one thing that you might not know about me is I get a lot of my education from TikTok. So this was, this was TikTok education. Um, but this is really, I, the reason I wanna go back to the charge that I had in year one and year two is because they still apply. They still apply so very much you cannot learn what you think you already know. And basically what this means, there's not a single person in this room that doesn't have a successful business. There's not one attendee here that was like, I opened my business yesterday and I've never been a wedding vendor before. No one. So we all come in with a little bit of a, I know what I'm doing, I have a successful business. I came because maybe I'll pick up a nugget or two right. But the way you pick up a nugget, the way that you change your business, the way that you rethink the way you're doing business is if you come in, you drop the ego, and you say like, I want to learn as if I've never known this before. I wanna learn as if I've never known how to build a team. I wanna learn as if I've never been able to close a console in my whole life. Right. Like you might be great at sales, but what if somebody that's here, what if one of the speakers that's here or another attendee is able to give you one thing? And if you let yourself absorb it as if you're a beginner, instead of saying like, oh, I already know that I don't need to go to that, I'm gonna go to my room.'cause none of the sessions, none of the sessions are really like what I need in my business right now. I think that's false. I do think that's false. I think there's always something that you can learn, but you have to have the mindset to be ready to learn it. So I want you to come in here with a beginner's mindset. Like not one person in this room is a beginner, but that's the mindset you have to come in with, right? We all have really successful businesses, but I've promised you there's more to grow. There's so much more that you can learn. So come in with that beginner mindset. Don't think you already know all the things, but make sure you are sharing the things that you do now. Okay? Um, okay, so, and then last year's charge was to take what you need and leave the rest. Who feels overwhelmed when you look at the workshop schedule for tomorrow, right? I'm like, yeah. Everybody's like, I don't know which one to go to. Like there's so many and y'all, we don't even have that many. Like I'm so, it's so important to me that we don't overwhelm you. And still I hear everybody like there's so many, I don't know which ones to go to. Here's the thing. You know you are a successful business owner. You know what you came here to learn? Several of you that I spoke with at orientation are at the welcome party. Yesterday, I specifically said to you, why'd you come? I'm like, what made you come to the summit? No one's like, I don't know. I thought, what am, what else am I gonna do with $3,000? No one thought that. No one thought that, right. Everybody came, you purchased the ticket to come here. You took time away from your business for a reason. What was the reason you all answered the questionnaire? So I actually have your reason if you really need me to refresh your memory, but you came here for a reason. Don't let all the things in if they, if if I, I guess what I'm trying to explain to you is like, just take what you need, right? What do you need from this summit? What do you want from it? And then go seek out that information. Right, and then don't get overwhelmed by all the rest. If you don't need help with your marketing, then focus on your sales, right? If you're like, I, I get enough leads, but I can't seem to close enough of them, right? Like my conversion isn't there, then focus on the sales and don't necessarily go to like the system stuff and then be like, oh my gosh, I have to redo my website, and now I have to have like this whole Sierra M built out. Do you like, do you really need that? Like, let's focus on what you need. Take what you need and leave the rest, your fear to change your business. What about this summit is gonna change your business? Take that in and leave the rest. Okay. Okay. So this year's charge, if you wanted to, you would. Okay, so that's this year's summit theme. I'm gonna push you guys a little bit today. Um, I'm definitely gonna be the tough love today. And the reason is because when I think about what I'm gonna present this morning. SI really genuinely pour through your questionnaire. I'm like, what do they need to hear? What do you, what do they need to hear to change their business? Right? So if you wanted to, you would. Okay, so grab your journals. We're gonna do an exercise. Brandon's gonna help me out. This is, um, interactive with yourself. Okay? So interactive with yourself. I'm gonna let Nada do the community exercise, um, this afternoon. So this is here by yourself. Grab her journal. And we're gonna do an exercise called seven to seven. So basically what I want you guys to do, it's been three or four minutes, and I want you to write down what you do in a typical day. So I call it seven to seven. I don't know any of us that only work seven to seven, but um, you're like, really, Randy? I work like seven to midnight, but I want you to write down what you do in a typical day, right? So. Literally list it all out. What is it? Is it client work? Whatever it is that you do every single day, think about a typical day in your business and I just want you to start writing it out. What do you do? And Brandon's gonna put some music on real life story. You guys can finish up while I tell you this story. Some of you might know that my husband also works full-time for our business and, um. And that wasn't always the case. I started my business when my oldest daughter was one and she turned 18, uh, a couple months ago. And, um, I ran my business for five years by myself. We had our third little girl. My middle is back in the back right there, but we had our third little girl. And I don't know about you guys, but listen, there's only so many babies that one mom can handle. Okay. And I was like. Blackout mode. Like, I was like, I'm gonna leave her somewhere. One child is not gonna make it home. I'm just letting you know, like, one child's not gonna make it home. My business was thriving. It was thriving. And I just said to my husband, like, we have to close it. Like, I, I can't do this. I can't be a mom of three girls and do this business. And he was like, no, like the business is really growing and I believe in it and I'm gonna quit my job. And y we weren't making enough money to for his job. Okay. Let's be real clear about that. Um, but he literally gave us notice the next day, that October, which was 13 years ago, this October, he quit his job. And we've worked together ever since. However, I ran my business by myself for five years. So having my husband come in and have an opinion about it was interesting. Um, so anyway, he said to me one day, I vividly remember this story. He is like, I don't think it was this serious, but I vividly remember this story. We were standing in our kitchen and he was like. I think he'd maybe been working with us for like a year, and he was like, so like, what do you want from the business? What's your, what's your goal? Same question. I just asked you guys, what's your goal? And I was like, what do you mean? What's my goal? I don't know, to make it to tomorrow. Right? Like, I was like, ah. And he was like, no, but like what? I mean, I quit my job. You know, we do this, this is the only income coming into our house. What's, what's your goal with it? And I said, honestly, to pay the bill. Like my, my goal is that every month the bills are paid. And he was like, you're joking, right? Like that's your goal for our business. And I was like, legit. Yeah, I'm dead serious. And now thinking back on that, I can understand where he was coming from because that seems ridiculous, right? Like who starts a business? Has their husband quit their job. And my goal is just like, let so we can pay our bills. Now, that was my 27-year-old naive self. Right? I was probably 30 by then. I don't even even know. But I was young and stupid and I was like, not thinking about retirement, not thinking about what the business needed to bring us. Right. But I really was like, I just wanna pay the bills. And he was so disappointed. He was like, I just don't understand. Like, why would you not wanna think bigger than that? What's interesting to me, especially when I thought back about it, is that wasn't actually my goal at all. My goal, which I refuse to say out loud, was to dominate the wedding industry. Like that was my goal. I wanted to build the largest planning firm in Orlando. That was my goal. I wanted to be the best. I wanted to be the biggest. I wanted to be the one everybody looked up to. Thought I would refuse to say that out loud. Why would I say that out loud? Even to my husband, though, I wouldn't say it. I wouldn't say I wanna make, make enough money so that we can go on vacations and pay for our kids' private school. I wouldn't say that because I was afraid. Why? I was afraid we would fail. Right. If I was like, if I just say if the bills are paid, then I won't have that fear of failure. Has anybody else ever felt that way? I know Susan's in the back. Yeah. And I know, I know. I talk to my students all the time. There's a bunch of you here, and I'll say like, what's your goal for your business? And the small talk comes out, right? It's like, um, I don't know, you know, maybe like, maybe like a hundred thousand, you know, maybe like 200,000. Right. You, you say out loud your small goal. Right. But why? I know no one in here has a small goal like that. Right. I know some of you, anybody else wanna dominate? Yeah. Right. Like, we wanna be top of our market. We wanna be the thought leaders in our market. We wanna be the ones that everyone else in our market is like, I wanna be like them. I wanna be like that business. But will you say it out loud? Did anybody write that down? Right? Because you don't wanna say it out loud. Why not? Why not? Why not be like, I want a flipping do. Like I want to be that person. Right. We think small. Our small thinking is what keeps us small. We have so often, like I was even talking to Katie last night, I'm gonna call you out. I didn't ask her permission, so I love you Katie, and I'll beg for forgiveness later, but I was talking to Katie last night and we were talking about this specific topic and when I went back in my room last night, I was like, we literally are talking about this. I do it all the time too. I still do it. Katie is like, I, you know, I know you told me this is the year I hit 200,000. I know you told me that. We've talked about it. And she's like, I'm so close to hitting half of that, but I don't know that we'll hit it. And I'm like, why wouldn't you hit it? It's June. You're almost at half. Why wouldn't you hit it? Why, why wouldn't you push to hit it? Right. And I'm pushing her because I'm like, I know you can do it. Like I, I'm, I have zero gout. Right that she can do it. But we are afraid to say out loud, I know I can do it. You know you can do it right. You know you can do it. Hey, that's right. I'm like, come on girl, go with me here. Okay, so let's make this practical for a second. Look at your goal. What'd you write down? Anybody wanna tell me what they wrote down for their goal? Penny. Okay. So Penny said she wants a better team, but she also wants a business that can run itself, that she's able to provide careers for other women, right. Other team members. Okay. Anybody else? Yeah, cares. Ooh, I like that. I wanna change the way we experience weddings. Okay. Yeah. Then to retire her husband. I love it. I always like to tell, tell people that I retire my husband and he's like, I don't know if I work really freaking hard. Well, because he doesn't get to retire work. That's right. I'm like, well, I mean, you don't have to ask for vacation time, so it's kinda like retired, right. So, so now that I've kind of given you a little bit more of an idea, what if I asked you to rethink that goal? What would you write down now? So think about it for a second. What would you write down? Now I'm telling you your goal's too small. You're telling you your goal's. Too small. I know it is. Whatever you wrote down is too small. What would you write down now? Anybody wanna tell me? Yeah. Increase your market? Is that what you said? Yeah. Increase your marketability. Yeah. Right. And more. Right. Okay. Who else? Who else has a big audacious goal you're willing to share? Yes, Miriam. Okay. Miriam wants to hit half a million dollars. Okay. In her business. It's a big goal for a wedding pro, right, Julie? Get my digital product launch. Yes. Get my digital product launched. I love it. Okay, so these are some examples of bigger goals that you might have, right? Here's the question I wanna ask you though. So Julie, I'm gonna use your example. You are saying, I wanna get my digital product business launched. Okay. So I'm, it's gonna pat you in the hot seat for a second. What would you ha, what? What's keeping you from launching it? Next week. Oh, sure. That's an easy answer. Amanda's calling you out in love. Calling you out in love. Okay. So that's good. So, you know, you know, you're sitting on it, you know you're sitting on it. Right. Okay. Okay. Miriam, what about you? What's keeping you from, what would you have to do? Let me rephrase the question. What would you have to do today? You know, what would you have to do today if you, if your goal was actually half a million dollars? If, when we do budgets this year. I make your goal half a million dollars. I say, okay, Miriam, we're writing a budget for half a million dollars. What would you have to do differently in your business to hit in second revenue stream? Right? So Miriam is a planner. She just recently launched rentals and she knows she needs to focus on it to hit half a million dollars.'cause that's how that goal's gonna come in, right? I want you to think to yourself, what would I have to do differently in my business today to hit the goal? I'm not willing to say out loud. What's the, what's the goal you're not willing to say out loud? And then what? Yeah, go ahead, Dennis. I work less. I don't, I don't. I wanna work on a four hour work. Ooh, okay. A four hour work week. I like it. I like it. What would you have to do differently in your business today? What would have to change about your business today for that to happen? I mean, yeah, a hundred percent. So you know what you have to do. Why aren't you doing it? Yeah, that's right. You're working on it. I'm here. Okay. I love it. And this is what I want you guys to think about. Okay. I was asked the same question recently, and I, I'll be super transparent with you guys, right? I was asked the same question recently. I was asked, what is the goal for your coaching business? And my answer was, I wanna hit a million dollars in revenue. Why? I don't know. It sounds fun. I don't know. I, I don't know that I have an answer for that. It's a stupid goal, but it, it is just the goal. I want it. Right? I was like, I don't know, I wanna hit a million dollars. And so my business coach is in the room and she said, well, how close are you to hitting it? And I was like, yeah, we'll hit it this year. And she was like, then why is that your goal? Like that's a terrible goal. And I was like, I don't know. I feel like it's a pretty good goal. Like I was super excited about it. And she was like, well, why wouldn't you make your goal $3 million? Or $5 million. And I was like, 'cause we'll literally never hit that. And she was like, why? I didn't know I was gonna call her out either. But I was like, we'll, we'll literally never hit that. I wouldn't, that doesn't, that's not even attainable or reasonable. And she was like, okay, but what if it was like, what if your goal was $3 million? Let's just pretend right. Let's pretend your goal's $3 million. What would you have to do differently today to hit it? And the perspective change I had was so shocking. Why? Because to hit a million dollars, I don't actually have to change that much in my business. That's attainable. It's gonna happen this year, whether I try that hard or not, because we've got the ball rolling, right? So what I want you guys to think about in your business is, let's say your goal is $200,000, right? To be honest, Katie's gonna hit that goal. Whether she likes it or not like it does, it's going to happen because she's already got the momentum. She's already got the ball rolling. She's got the team, she's got the infrastructure, she's gonna hit it no matter what. What if we made Katie's goal half a million dollars? What would she have to change to actually hit that? Right? And the reason I ask you that is because when you're only trying to become 1% better. When you're only trying to hit, like, you know, I wanna do 10,000 more next year, or you hit a hundred thousand dollars for the first time and now you're like, well, my goal is 120,000. And I'm like, for what? Like, why? How would you not hit 120,000 next year? If you just keep your doors open, you're gonna hit that, right? Like natural growth. What? What are you not doing? Why are you not pushing yourself outside that comfort zone?'cause here's the thing. Let's say we make Katie's goal half a million dollars, right? Yeah, she may not quite half a hit, half a million, but I sure as heck guarantee you she's gonna hit more than two. Right? Like, because the her habits are gonna change in her business. My answer when I was asked this question was, I know for a fact that I would have to be on TikTok more. I hate TikTok so much and I hate it, so, but I knew that was what I needed to do. I needed to be on TikTok three times a day. I hate that answer. I think it's stupid. I hate that I have to feed the beast of TikTok. I load that app so much, but I know it works, right? So I was like, okay, I'll do it. But here was what happened instead. I said, I'll do it, but do you remember this? I was like, but you don't understand. I have three kids. I have two businesses. I have over a hundred students. I have, I work in ministry with my kids. I all the things. All the things, right? You don't understand. I can't make three tiktoks today. There's no way I don't have time, right? Anybody else think that as I'm sitting here going, well, why aren't you doing the things? Why aren't you doing the thing you know you need to do? Well, Brandee, I have my seven to seven, right? I have, look at all the things I already wrote down on my schedule. Look at your schedule right now and tell me how many of the things on your schedule that we did in the seven to seven exercise are needle movers in your business. Needle movers. So that means they're either sales, marketing, or team development. How many things that you wrote down in your normal day have to do with sales, marketing, or team development? I'm guessing very few. Anybody have more than lights? Five things they do on a daily basis every single day that has to do with sales, marketing, or team development. Good job, Maryanne. Yes. Anybody else? That's the thing, right? So when I looked at my schedule, this, you, y'all, I was embarrassed. I'm not gonna lie. Like I made all the excuses. I was like, I can't do it. I don't have time, I'm not doing it. I don't have time. And I, I genuinely felt like that. I was like, I work 12 hours a day as it is. Like, I literally get up, take a shower, get on the computer. I don't get off my computer until six o'clock at night. It's filled with Zoom calls. It's filled with all the things. And in reality, what I was saying was, it's not important to me. It's not important to me to grow my business. I know how, I know what I have to do. I'm just choosing not to. I'm choosing to fill my day with all the other things, all of the non-revenue generating tasks that I let fill my day every single day. Instead. That's an excuse. That's an excuse you guys, right? This is what, this is the difference. Have you guys ever heard the saying, um, someone with half your talent is running circles around you? And we know it's true. Anybody else have anybody in their market? And you're like, dude, they don't hire them, but you're like, how do people keep booking them, right? Because they know that the revenue generating tasks are the things that they actually have to do every day. Alex or Mozy love Alex or Mozy, but he says A focus pool will accomplish far greater than a distracted genius. If you spend your day every single day doing client work. Doing backend systems. Listen, Julie, don't come at me. Systems are important. But if you spend every day focused on all the backend, the number of people that tell me I'm doing a brand refresh, I'm doing a brand rebrand. Again, hire Amanda to do it. Like you shouldn't be involved in that, right? Like you need to be revenue generating, you need to be marketing. When you tell me. I don't have time to show up on social media. I outsourced it. The person who I outsourced to it too stuck. She's not even doing very good, but whatever. She's putting something up. It's your business. This is your business. This is your livelihood, you marketing, you, selling you the CEO. Everything else in your business, besides sales, marketing, and team development is a distraction to the growth of your business. You know this, but what we do instead, I'll give you an example of a schedule. Okay? This is an example of what my calendar looked like. My seven to seven when I still did weddings. Okay. You get the kids to school, shower, get ready, emails, client work, right? Like all the things you, I'm sure y'all's schedule looks a little bit like this too, right? And one sales call. Do you see any marketing in here? No, because I was like, I don't have time to show my face. I don't have time to show my face on social media, right? So this is what my calendar used to look like. It does not include this. This is just a general day. Right when you all wrote down your seven to sevens, you probably didn't even include things like staff meeting, sales follow up, putting out fires, putting out fires, posting on social media, networking events, financials team to like all these things. Lunch, go to the bathroom. I don't have a bathroom break on my calendar. I'm like, I need a bathroom break. Right? So the, it doesn't even include these things and you still have 12 hours of work written down. Right? And it absolutely doesn't include venue tours, vendor nurturing. Networking events, right? All the things you know you need to do. Did not make it on your seven to seven. I would bet money. There's very few of you on your seven to seven that have these sales and marketing things on your seven to seven, right? And the problem with that is that Parkinson's law applies. We know we have to sell. We know we need to do the follow ups. We know we need to market in our business, but we know we need to do it. It doesn't make it to our calendar. It's not a priority in our business. We think it is. We say it is. But in reality, most of the time when I'm talking to a wedding pro, they're like, oh my gosh, I haven't done sales follow ups in a week. And I'm like, I don't know what to tell you. Like I don't. You have to follow up with your leads. You have to put that time in your calendar, right? So Parkinson's law is work expanse to fill the time available for its completion. So if your sales and marketing and team development aren't on your calendar, guess what's gonna take up all the 12 hours you set to work today. And the reason that we're staying up till midnight or 2:00 AM getting work done is because your sales and marketing is an afterthought.

It's what you're doing at 2: 29:33

00 AM when you're like, I don't know, Brandee told me I had to post something on social media. Let me grab a picture from last weekend's wedding. Right? It's an afterthought. It can't be an afterthought. All of the other work will fill the time if you don't put it into your calendar. 80% of your success is based on 20% of your work. 20% of your work is your sales, your marketing, and your team development. That's it. It's not a lot you guys. I'm not asking you to change your whole entire schedule, your whole entire life. I'm not asking you to make massive changes and be like, okay, well Brandee said I have to like get all this stuff done.

So now I have to get up at 4: 30:09

00 AM every day and I'm so tired. You will not buy me before six awake at all, ever. Okay? I do not get up before six. But small changes. Small changes. We're just talking about 20%. When you focus on the 20%, that's the needle moving mover in your business. I promise you will see a difference. I adjusted my schedule about two months ago and I cannot tell you guys the difference it has made in our business so much. Okay? Here's what I want you to think about. I want you guys to make a list of the things that you know you need to do in your business every single day before the day gets in. So now every single day, right? I'm going back to the Parkinson's law. I know my calendar opens at 10 and I, I go zoom all day long, starting at 10 every single day. For me, I was like, I used to say like, okay, I know I need to make a TikTok, but I'll do that. At the end of the day, I'll, I'll do this. At the end of the day, I'll post this story. At the end of the day, guess what doesn't happen? I don't do it because I'm tired. Somebody was mean to me, uh, a client was rude, whatever. Right? And then you're just like, I don't wanna make a TikTok, like I'm little tired. So you don't, and then you put it off to the next day. Instead, what I want you to do is I want you to use Parkinson's law, and I want you to think there is a, a why can my mouth not work? There is a list of tasks that have to be done every single day before I start my day. Before I allow a single client to call me before I check my emails, before I check my slash, before I check in with my team, before I let someone else tank the energy of my day. And I'm not saying everybody's a time suck. Your energy, energy suck, but let's be real. It, it sucks your energy when you wake up. What are the tasks that have to be done to move the needle in your business before the day gets in? For me, everything on the right hand side, this is my day right now. Everything on the right hand side.

I only give myself till 10: 32:01

00 AM to get done, 9 45, so I can go potty. I have to get those things done. If that means that I have to wake up at six, if that means I can sleep until seven that day because I match a bunch of TikTok slip earlier in the week, great. But for now, I know that the things that I have to do in my business to move the needle to hit the goals that I've set are these things, and they have to get done before the day starts, period. End of conversation. And they get done because I only give myself till 10. I don't give myself all day long anymore, right? I'm not like, oh, I don't get done at some point today. No, it won't. I fill up with my sales pipeline, I do my marketing. All of that is pre-scheduled and ready for the day before I start my day, before I let anyone else in. Here's what I want you guys to know. Not a single person in this rooms wants to be average. No one wants to be average. You don't wanna be the wedding pro in your market. That's like. There's Susie over there. She has to fine business. I don't wanna find business. Yeah, I don't wanna find business. I want to be a badass. Like I want to be the one that people look up to. I want to be the one that's driving the thought leadership in my market. I want to be the one that changes the way my market works. I wanna be the one that changes the way the wedding industry works. And I know that you guys are like that too. I know you are. I've talked to so many of you. Your normal output will not produce those results. The reason there's a 1% is because those, to get to that 1%, you have to put in a different level of work. Your work has to be focused. It doesn't mean you work harder, it means you work smarter, right? A focus full is always going to be better. I don't want you to be a fool, but I do want you to be focused, right? Focus on the work that is gonna move the needle in your business, and that's what I really want you guys to think about when you're here this week. Is to stop making the excuses if you wanted to, he would bless. And by the way, this is a Travis Kelsey reference. If anybody didn't get that, I love him. Um, okay. So if you wanted to, you would, right? If you wanted to, you would. You will find the time. You will find the energy, you will find the way to do it. Or you can be like everybody else and you can make the excuses, right. We all do it. I'm 17 years into my business and I just made a bunch of excuses to my, so. Don't do that. Okay? Don't gimme your excuses. Tell me how you're gonna make it work. So I want you to really be thinking about that over the next two days, is how can I readjust my schedule? How can I make it so that everything fits in? And I am so dead focused on those goals, and I want you to make that bigger goal.