No Hacks: Optimising the Web for AI Agents
Your next million website visitors won't be human.
And most websites are completely unprepared. Navigation that makes sense to humans confuses agents. Checkouts break. Critical information is invisible.
No Hacks is the podcast about this shift. We explore how to optimise websites for AI agents: what breaks, what works, and what companies need to do now to stay visible in an agent-driven web.
Hosted by Slobodan Manic (slobodanmanic.com), consultant and speaker on Agent Experience Optimisation (AXO).
New episodes weekly. Subscribe to the companion newsletter at nohacks.substack.com.
Podcasting since 2021 • 217 episodes
No Hacks: Optimising the Web for AI Agents
Latest Episodes
217: The Browser Wars Are Back. This Time With AI Agents!
In the 1990s, Microsoft and Netscape fought for control of the browser, the gateway between humans and the internet. Netscape went from 90% market share to zero in five years. Now, with over 30 agentic browsers launching in under 18 months, the...
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Episode 217
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29:17
216: The Machine Layer - Building Trust in the Age of AI Search with Duane Forrester
Duane Forrester, 30-year search veteran who co-launched Schema.org and built Bing Webmaster Tools, explains why AI systems prioritize trust above all else. We discuss machine comfort bias, chunk-level content op...
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Episode 216
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1:03:12
215: The Agent-Broken Web - Why AI Can't See Your Website
Your website might rank #1 on Google but be completely invisible to ChatGPT, Claude, and Perplexity. In this episode, let's break down why a huge chunk of the web is fundamentally broken for AI systems - not because of bad content, but because ...
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Episode 215
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29:40
214: How Google Just Took Control of AI Commerce (UCP + Apple Deal Explained)
Google just made two massive moves in 48 hours, and together, they could reshape how AI interacts with commerce forever.First: the Universal Commerce Protocol (UCP), an open standard that lets AI agents shop on your behalf. Discovery, ch...
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Episode 214
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29:48
213: Why Google & ChatGPT Are Ignoring Your "Dead" Content with Jono Alderson
For the last 20 years, digital marketing had one goal: drag a human across a "threshold", onto your website, so you could control the message and sell the product.In 2026, the threshold is gone.In this episode, Jono Alderson argue...
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Episode 213
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41:36
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