No Hacks with Slobodan Manic: The Agentic Web, Unhyped
No Hacks with Slobodan Manic is a podcast about the agentic web: what happens when the visitors reading, citing, and buying from your website aren't human. Each episode is a clear take on what actually changed this week, whether it's real or hype, and whether it touches your website's traffic, revenue, or legal exposure. No clickbait, no vendor talking points, just a practitioner who checks the primary source and tells you plainly.
Host Slobodan Manic is a CXL-certified conversion specialist, WordPress Core Contributor, and the creator of Machine-First Architecture.
No Hacks with Slobodan Manic: The Agentic Web, Unhyped
56: How AI and ML Impact CRO With Amrdeep Athwal
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Amrdeep Athwal is the founder of Conversions Matter and started doing data-driven optimization 15 years ago. In today’s episode, we will tell you all you need to know about AI in CRO.
Amrdeep also answered questions from the community:
- Charles Meaden: How do you spot when the algorithm gets it wrong?
- Alun Lucas: How do you think AI can be used to help optimise the performance of online forms?
- Nneka Otika: What path can someone take to break into CRO? It seems like a close-knit industry. What transferable skill does someone need to work in CRO? - I know AI and machine learning crunch data which is useful in CRO. Will their application in the industry increase in coming years? If yes, in what ways?
- Shiva Manjunath: How important is localization to your optimization program? What are some things to avoid while localizing your test results?
Links in the episode:
No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.
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