No Hacks with Slobodan Manic: The Agentic Web, Unhyped
No Hacks with Slobodan Manic is a podcast about the agentic web: what happens when the visitors reading, citing, and buying from your website aren't human. Each episode is a clear take on what actually changed this week, whether it's real or hype, and whether it touches your website's traffic, revenue, or legal exposure. No clickbait, no vendor talking points, just a practitioner who checks the primary source and tells you plainly.
Host Slobodan Manic is a CXL-certified conversion specialist, WordPress Core Contributor, and the creator of Machine-First Architecture.
No Hacks with Slobodan Manic: The Agentic Web, Unhyped
96: Why Industry Benchmarks are Bullsh*t with Natalie Thomas
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Welcome to No Hacks, a weekly podcast in which your hosts talk to smart guests about the many ways you can optimize your online presence. Our guest today is Natalie Thomas - director of CRO and UX strategy at The Good.
Natalie leads a diverse team to discover untapped opportunities, marry visitor goals to business objectives, and improve KPIs for brands big and small.
In this episode, we discussed industry benchmarks and why you shouldn't rely on them when making business decisions. Listen to the episode to learn about:
- comparing your conversion rate to your benchmarks from the past
- comparing the change in a metric over time to your competitors
- the questions you can ask that will give you a deeper understanding of your organization’s performance, help you learn more from your customers, and shed some light on what to do to move forward
And much more!
If you're new to the show, please subscribe, rate, and share, and check out the YouTube channel as well - https://www.youtube.com/@NoHacksShow)
Episode links:
No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.
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