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No Hacks
The Optimizer’s Playbook: Expert Strategies for Digital and Real-Life Success
Great experiences, whether digital or in everyday life, don't happen by accident—they’re crafted with care, creativity, and a deep understanding of behavior. No Hacks Podcast, hosted by industry veteran Slobodan (Sani) Manić, is dedicated to exploring the nuances of marketing, conversion optimization, and user experience, both in the digital realm and beyond.
Each episode brings together top minds from across the tech and business worlds to share their stories, challenges, and breakthroughs. We offer listeners an inside look at what it takes to create strategies that not only perform seamlessly online but also enhance and transform personal and professional lives.
Join us as we decode the art of exceptional experiences, one episode at a time, providing expert strategies for both digital and real-life success.
We dive into the technical details, the psychological principles, and the real-world case studies that show how theory meets practice. But we don’t stop at just discussing best practices—we question, we critique, and we push the boundaries of what’s possible in the digital space. Our goal is to equip you with the knowledge and tools to think differently about your work, to solve problems more creatively, and to ultimately deliver better online experiences.
Whether you’re a developer, a designer, a marketer, or anyone involved in the digital ecosystem, No Hacks is here to inspire and inform. We cut through the noise of quick fixes and hacks to bring you strategies that are rooted in deep understanding and long-term success. Join us as we explore the art and science of making the web a better place, one episode at a time.
No Hacks
Using First Party Data to Drive Customer Retention with Juliana Jackson
Juliana Jackson is currently the customer marketing and community manager at CXL, she was previously chief growth officer at Omniconvert, more popularly known as the CLV lady, and a serial intrapreneur with more than a decade of experience leading sales and marketing in B2B and E-commerce.
In this episode, we talked about retention, why people don’t care about it as much as we should and using first-party data to fuel customer retention. Juliana also answered questions from some of our listeners and her network:
- Luka Nikolic: How would you quantify and attribute the impact of longer-term initiatives such as branding and community building to improved customer retention?
- Lorenzo Carreri: What survey questions should you ask to understand how retention can be improved?
- Jon Ivanco: Does AOV really matter, especially on the first purchase?
Links in this episode:
- https://www.linkedin.com/in/theclvlady/
- https://cxl.com/institute/programs/foundations/
- https://twitter.com/theclvlady
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.
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