No Hacks: Web Strategy for the AI Age

No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.

Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.

Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.

Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.

Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.

New episodes weekly. Subscribe to the companion newsletter at nohacks.co/subscribe

Guest

Rand Fishkin

Rand Fishkin is the cofounder and CEO of SparkToro, a company building audience research software, along with the pun-filled Google Alerts alternative Alertmouse and indie game studio Snackbar Studio. He's spent his career helping marketers do better work through his writing, videos, speaking, and his book Lost and Founder: A Painfully Honest Field Guide to the Startup World, published by Penguin/Random House. He's keynoted over 200 events worldwide on marketing, technology, and startups.

Before SparkToro, Rand cofounded Moz, which grew from a small SEO consulting blog into one of the most popular communities for search marketers and a software company with 200+ employees and $50M+ in revenue.

Rand has been named to BusinessWeek's 30 Under 30, Puget Sound Business Journal's 40 Under 40, and featured in publications including the Seattle Times, Newsweek, and The Next Web.

https://sparktoro.com/

Guest appearance on:

219: Your Homepage Is Not Your Homepage Anymore with Rand Fishkin