No Hacks: Web Strategy for the AI Age
No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.
Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.
Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.
New episodes weekly. Subscribe to the companion newsletter at nohacks.co/subscribe
No Hacks: Web Strategy for the AI Age
144: AI Cookbook: Practical applications for UX, CRO & Experimentation with Craig Sullivan and Iqbal Ali
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Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences.
This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW.
In this one I welcome back Craig Sullivan and Iqbal Ali to discuss generative AI and its applications in experimentation and CRO.
Craig and Iqbal explain how generative AI can revolutionize the way we approach product design and user experience. They emphasize the importance of starting with small steps and experimenting with AI tools to enhance human creativity and problem-solving.
Craig highlights the need to jump in and start experimenting, and shares his thoughts on maintaining human connection in an AI-driven world. Iqbal provides his perspective on the right and wrong ways to integrate AI into experimentation workflows, stressing the significance of keeping the human element at the forefront.
If you work in CRO, UX, or experimentation and want to learn how AI can elevate your work, this episode is a must-listen. Plus, get a sneak peek into their upcoming workshop at Experimentation Elite and how you can get involved.
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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