No Hacks: Web Strategy for the AI Age
No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.
Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.
Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.
New episodes weekly. Subscribe to the companion newsletter at nohacks.co/subscribe
No Hacks: Web Strategy for the AI Age
186: How to Design Products That Drive Real Behavior Change with Roos van Duijnhoven
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Too many product teams fall into a dangerous trap—they optimize for in-app engagement while forgetting the bigger picture: real behavior change.
In my latest episode of No Hacks Snacks, I sat down with Roos van Duijnhoven to break down the difference between:
✅ Designing for engagement – Keeping users interacting with your product.
✅ Designing for behavior change – Helping users take action outside the product.
Take fitness apps as an example:
🏋️♂️ Liking workouts & setting goals? Engagement.
🏃♂️ Actually going for a run? Behavior change.
We also explored:
🔹 The Little e vs. Big E framework for building better products
🔹 Why engagement ≠ impact (and what to measure instead)
🔹 How to create long-term value, not just short-term wins
💡 If you’re in UX, growth, or product design, this conversation is a must-watch!
Are you designing for engagement or behavior change? Drop your thoughts in the comments! 👇
No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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