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No Hacks: The Mindset Behind Digital Optimization and Growth
Welcome to No Hacks, the podcast where expertise meets creativity to revolutionize digital experiences. Hosted by industry veteran Slobodan (Sani) Manić, this engaging series tackles marketing, conversion rate optimization (CRO), and user experience (UX) without relying on gimmicks or shortcuts.
In each episode, join Slobodan as he engages in candid conversations with top leaders and innovators from tech, business, and design fields. Discover real stories, lessons learned, and breakthrough moments that highlight how to create impactful and transformative online experiences.
No Hacks goes beyond traditional best practices, challenging the status quo by exploring the psychology behind what truly works. Delve into real-world case studies and explore innovative strategies that push the limits of possibility in the digital landscape.
If you are a developer, designer, marketer, or a digital enthusiast, No Hacks provides smart, thoughtful strategies for long-term success. Learn to think differently, innovate creatively, and build meaningful digital experiences.
No shortcuts, just expert insights and genuine solutions. Subscribe now to join us one episode at a time as we unravel the true elements of designing transformative digital experiences.
Two Formats, One Mission:
🎙️ No Hacks Podcast (long-form interviews) – In these seasonal episodes, I sit down with top experts in marketing, tech, and business to discuss the principles and stories behind successful optimization. We go beyond the surface to explore what really works—and why, on Wednesdays.
🍪 No Hacks Snacks (short-form insights) – Need quick, actionable advice? These under-10-minute episodes deliver practical tips and insights from a wide range of guests, on Mondays and Fridays.
Subscribe and join No Hacks on this journey to make the internet a better, more thoughtful place, one episode at a time.
No Hacks: The Mindset Behind Digital Optimization and Growth
[S03E06] What Go-to-Market Really Means — Early Traction, Smart Systems, and AI with Maja Voje
You’ve probably heard “go-to-market” thrown around like it’s just a product launch. But it’s way more than that — and today’s guest breaks it all down with clarity, energy, and zero fluff.
In this episode, I sit down with Maja Voje, an internationally recognized go-to-market strategist who’s worked with over 750 companies, including global giants like Google, Bayer, and Rocket Internet. We unpack what makes GTM actually work, why focus beats scale, how to find your earliest adopters, and how AI is changing everything — fast.
Whether you’re building something from scratch or scaling a proven product, this episode will reshape how you think about launching, growing, and repeating success.
About the Guest
Maja Voje is a globally sought-after go-to-market strategist, best-selling author of GTM Strategist, and founder of Growth Lab. With over a decade of hands-on experience, she’s helped 750+ companies — from early-stage startups to Fortune 500 firms — build repeatable, scalable growth systems.
She co-teaches one of the most popular online growth courses (used by teams at Tesla, IBM, and Booking.com), and her GTM templates and playbooks have helped thousands of businesses get to product-market fit faster. Maja is also a keynote speaker and was named Female Role Model of the Year in 2018.
Key Takeaways
- Go-to-market isn’t just launch day — it’s an ongoing, strategic system.
- Focus > Scale: Narrow, repeatable systems beat brute force and ad spend.
- Understand the difference between early customer profile (ECP) and ideal customer profile (ICP).
- Why AI is a superpower for research, messaging, and GTM — if you use it right.
- Common GTM mistakes that waste time, money, and team morale.
- How to avoid "shiny object syndrome" and stay focused on what actually moves the needle.
Chapters & Timestamps
- [00:00:00] Welcome & Episode Start
- [00:00:15] Maja’s origin story in marketing and startups
- [00:03:06] The accidental path to growth hacking
- [00:04:53] What go-to-market actually means
- [00:08:29] Why GTM is not just a launch
- [00:10:19] How fast-moving markets force constant GTM updates
- [00:12:57] First mover advantage vs. fast follower strategy
- [00:19:39] Why companies resist GTM adaptability
- [00:25:10] Rapid-fire GTM questions
- [00:31:25] The role of early adopters and how to find them
- [00:35:17] Beachhead segment strategy (and WWII analogies)
- [00:39:23] AI’s impact on go-to-market — good and bad
- [00:48:04] Creativity, content, and where AI falls short
- [00:50:43] Where to find more from Maja & closing thoughts
Links & Resources
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