No Hacks with Slobodan Manic: The Agentic Web, Unhyped
No Hacks with Slobodan Manic is a podcast about the agentic web: what happens when the visitors reading, citing, and buying from your website aren't human. Each episode is a clear take on what actually changed this week, whether it's real or hype, and whether it touches your website's traffic, revenue, or legal exposure. No clickbait, no vendor talking points, just a practitioner who checks the primary source and tells you plainly.
Host Slobodan Manic is a CXL-certified conversion specialist, WordPress Core Contributor, and the creator of Machine-First Architecture.
No Hacks with Slobodan Manic: The Agentic Web, Unhyped
201: Know Your Customer, Grow Your Brand: Email Marketing Masterclass with Omar Lovert
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What separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply.
In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can’t replace real customer insight, how to use RFM segmentation to identify your most valuable users, and the frameworks that top-performing brands use to map the customer journey and boost lifetime value.
From tactical tips on optimizing welcome flows to the underrated power of post-purchase emails, this is your blueprint for building human-first marketing in a world increasingly driven by automation.
🧠 You’ll learn:
- Why customer research still beats AI-generated content
- How to segment your audience with RFM scoring
- The role of jobs-to-be-done interviews in crafting better campaigns
- How to use NPS and support signals to improve retention
- Why your first-time customers are your biggest opportunity
Whether you’re a DTC marketer, retention strategist, or email geek, this one’s packed with value.
No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.
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