No Hacks: Optimising the Web for AI Agents
Your next million website visitors won't be human.
AI agents are already browsing the web. Comparison shopping, researching products, filling out forms, booking travel, extracting information. And most websites are completely unprepared. Navigation that makes sense to humans confuses agents. Checkouts break. Critical information is invisible.
No Hacks is the podcast about this shift. We explore how to optimise websites for AI agents: what breaks, what works, and what companies need to do now to stay visible in an agent-driven web.
Hosted by Slobodan Manic (slobodanmanic.com), consultant and speaker on Agent Experience Optimisation (AXO).
New episodes weekly. Subscribe to the companion newsletter at nohacks.substack.com.
No Hacks: Optimising the Web for AI Agents
212: Goodbye 2025 - Digital Tinnitus and the Non-Human Future
If 2025 felt like a constant, high-pitched ringing in your ears, you aren't alone.
We call it "Digital Tinnitus", the exhausting result of two years of AI hype, "pivot or die" mandates, and confident mediocrity.
In this 2025 finale, let's shut off the noise.
We look back at why "Fatigue" was the word of the year, and why the crash of the hype cycle is actually the best news for serious professionals. Sani breaks down why Deep Work is the only antidote to the chaos and reveals the massive strategic shift coming to No Hacks in 2026.
The internet is changing. We are moving from an Attention Economy to a Utility Economy. And next year, we focus on one thing only: The Non-Human User.
In this episode, we cover:
- The Hangover: Why 2025 broke us, and why the silence of 2026 is a gift.
- Deep Work vs. Shallow Hacks: Why "Vibe Coding" is a trap and true craftsmanship is the only moat left.
- The 82:1 Prediction: Palo Alto Networks predicts 82 AI agents for every 1 human online. What does that mean for your website?
- The 2026 Mission: Announcing the sole focus for next year: Optimizing the Human Web for Non-Human Users.
Links:
- Connect with Sani on LinkedIn: https://www.linkedin.com/in/slobodanmanic/
- Subscribe to the Newsletter: https://nohacks.substack.com/
See you in 2026.
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