No Hacks: Web Strategy for the AI Age
No Hacks is the weekly podcast about website optimisation, SEO, and web strategy in the age of AI search. If you work on websites and want to understand how AI agents, LLMs, and AI-powered search are changing everything, this is your show.
Your next million website visitors won't be human. And most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
Each week we dig into what's breaking, what's working, and what to do about it, covering AI SEO, AI Overviews, agent experience optimisation (AXO), CRO, structured data, and the future of organic search and discovery.
Built for SEO professionals, web strategists, developers, and CRO specialists who'd rather adapt early than scramble later.
Hosted by Slobodan Manic, consultant and speaker on Agent Experience Optimisation and AI-ready web strategy.
New episodes weekly. Subscribe to the companion newsletter at nohacks.co/subscribe
No Hacks: Web Strategy for the AI Age
224: Google's OS-Level AI Agent: Building Samantha Into Android
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We are significantly closer to movie Her than we were just 6 months ago.
Most coverage reads Google's last six months as a string of independent product updates. They aren't. Read together, they're the whole agentic-web stack closing one component at a time. Tuesday's Gemini Intelligence on Android announcement named the keystone - the first OS-level web-agent integration any company has built. Chrome auto-browse lands on Pixel 10 and Galaxy S26 in late June.
This episode walks through the six-month assembly (Chrome auto-browse, AppFunctions, AI Mode in Chrome, "Ask Google", web.dev agent-friendly guidance, Gemma 4 + Gemini Nano 4, UCP, A2A, Gemini Intelligence Android, DeepMind AI Pointer), the durability question I can't fully answer yet (five-year moat or six-month head start before Apple closes it), and the audit any website needs to pass once an agent can operate it on a user's phone.
Timestamps:
- 00:00 - 10 Google moves in six months
- 04:53 - Walking the six-month assembly, January through this week
- 06:51 - The full stack: action, agent-to-app, transaction, identity, distribution, input
- 09:01 - Late June: what changes for a salon owner with a booking website
- 10:32 - The durability question: Apple's six-month gap, not a five-year moat
- 15:47 - Machine-First Architecture: three visitor classes you have to design for
- 16:19 - Google's seven rules. nohacks.co passed six. Tailwind 4 broke one.
- 17:32 - The test you can run today: disable JavaScript, try to complete a booking
- 20:53 - A few days to fix it. The cost of waiting is unknown.
Weekly breakdown of how the agent-web is assembling, every Wednesday: https://nohacks.co/subscribe
The Machine-First Architecture framework: https://machinefirstarchitecture.com
Sources mentioned in this episode:
- DeepMind AI Pointer (May 13): https://deepmind.google/blog/ai-pointer/
- Gemini Intelligence Android (May 12): https://blog.google/products-and-platforms/platforms/android/gemini-intelligence/
- Chrome auto-browse preview (January): https://blog.google/products-and-platforms/products/chrome/gemini-3-auto-browse/
- AppFunctions for Android (February): https://developer.android.com/ai/appfunctions
- Google web.dev - "Build agent-friendly websites" (April): https://web.dev/articles/agent-friendly-websites
- Universal Commerce Protocol: https://ucp.dev/
Related reading on No Hacks:
- Selling to AI: The Complete Guide to Agentic Commerce - https://nohacks.co/blog/agentic-commerce
- Google's Agent-Friendly Checklist Has 7 Rules. Tailwind v4 Breaks One. - https://nohacks.co/blog/google-agent-friendly-checklist
- Amazon v. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website - https://nohacks.co/blog/amazon-perplexity-cfaa-agent-visitor-rights
No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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