Jon Lemelman, Riverside Partners and Classify. After nearly 20 years at Boston-based Riverside, Jon has co-founded Classify, a software application devoted to creating a smarter, stress-free digital workplace. Jon share’s his perspective on deal making at Riverside, a firm at the vanguard of private equity’s evolution to industry specialization. He talks about the experiences that led to Classify, and the change in perspective involved in capital formation and business management after so many years on the other side of the table.