Ever wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Garen van de Beek and Lori Shefa, two of Hollywood's top entertainment marketers interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much more than just hype.