
Theory of Creativity
Ideas, tools and techniques for a stronger culture sector. Join me as I pick the brains of experts in research, business, economics, technology and policy. We talk about the challenges of reaching new audiences, securing funding and amplifying the positive impacts of our work.I want to make sure arts & culture professionals have access to the best quality thinking and insights. My goal is to help grow your organisation bigger, better and stronger, so collectively, we can do even more good in the world.
Episodes
12 episodes
Learning from Culture in Crisis with Ben Walmsley
What can we learn from the culture sector crisis during the pandemic? In this episode I speak with Ben Walmsley, one of the world’s preeminent thinkers on the cultural sector to discuss the importance of learning from culture in crisis....
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Season 2
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Episode 7
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56:03

Marketing the Arts in Uncertain Times
Marketing the Arts during a pandemic has led marketers to throw out their reliance on traditional methods of marketing and embrace a new approach. The way audiences buy tickets has completely changed and has led to the need for a higher level o...
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Season 2
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Episode 6
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42:52

Cultivating Wellbeing in the Arts with Tracy Margieson
The performing arts sector faces systemic and structural challenges that have been present long before Covid-19. These include low financial security, low job security, working contract to contract, a highly casualised workforce, freelancers...
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Season 2
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Episode 5
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43:29

Tools for Creative Equity with Lena Nahlous
In many ways, racial equity is one of the most important challenges of our time. We have certainly made progress in this space, but there is more work to be done. Our guest today is a powerhouse and champion of cultural diversity an...
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Season 2
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Episode 4
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44:07

Achievable Accessibility with Morwenna Collett
My guest today is Morwenna Collett, an accomplished Sydney-based consultant, leader and facilitator working in the arts. Morwenna is sought after nationally and internationally for her expertise in diversity, access, and inclusion. Fuelled by h...
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Season 2
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Episode 3
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49:53

Segmenting Audience Mindsets with Andrew McIntyre
My guest today is Andrew McIntyre, co-founder of MHM (Morris Hargreaves McIntyre), one of the world’s biggest and best consultancies specialising in the culture sector. He joins me today to discuss psychographic culture segments, which reveal h...
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Season 2
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Episode 2
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52:48

Transforming Anchor Institutions with Steven Wolff
The pandemic has been a crisis on many levels. What started out as a health crisis, Covid made waves throughout the globe, hitting us with massive social and economic implications. With many arts and cultural institutions completely shut down, ...
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Season 2
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Episode 1
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39:22

Design thinking and public value with Lisa Baxter
How can design thinking help cultural institutions deliver greater social value?In Episode 5 Tandi is joined by Lisa Baxter, founder of The Experience Business, for a deep dive on qualitative research, customer emp...
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Season 1
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Episode 5
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51:14

Economic impact and market forces with Jeremy Thorpe
What role does economics play in the cultural and creative industries?Tandi is joined by PwC’s Chief Economist Jeremy Thorpe for a frank chat about policy and funding. During this episode we cover topics such as ho...
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Season 1
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Episode 4
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42:35

Cultural democracy and leadership with John Knell and Simon Abhrahams
What does good leadership look like in the era of cultural democracy?In this episode Tandi speaks with policy consultant John Knell and CEO and Melbourne Fringe Creative Director Simon Abrahams about key shifts cur...
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Season 1
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Episode 3
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48:52

Community-engaged practice with Jade Lillie and Lia Pa'apa'a
How can cultural organisations make sure their community engagement is meaningful and impactful? In this episode, we talk with Jade Lillie and Lia Pa’apa’a about best practice when it comes to community relationships, in all forms....
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Season 1
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Episode 2
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43:46

Audience feedback and artistic reflection with Alan Brown and Wendy Were
What is the role of audience feedback in an artistically-driven organisation? In this episode Tandi is joined by renowned audience researcher Alan Brown, and Executive Director of Arts Development at the Australia ...
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Season 1
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Episode 1
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52:57
