Recorded Content - Helping B2B marketers use a podcast for content marketing
The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running, and growing a show. We tackle issues with technology, content marketing, distribution, and more. We help you become a B2B podcasting hero with an amazing show. Every B2B organization should have a podcast.
Recorded Content - Helping B2B marketers use a podcast for content marketing
The role of podcasting in the rise of B2B SaaS media companies with Justin Brown
There’s a trend with B2B SaaS companies: the desire to become media companies.
Why is this a trend? And how can these companies actually operate as a media company?
In this episode of Recorded Content, Justin Brown explores the ins and outs of this topic, including the challenges and opportunities involved.
Let's face it: advertising can be expensive, and not everyone has the funds to experiment and build up a customer base that way. So that’s where content creation comes in to the picture.
But, as Justin points out, it takes more than a few blog posts to establish yourself as a media company.