Recorded Content - Helping B2B marketers use a podcast for content marketing
The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running, and growing a show. We tackle issues with technology, content marketing, distribution, and more. We help you become a B2B podcasting hero with an amazing show. Every B2B organization should have a podcast.
Episodes
128 episodes
How to Manage 30+ Podcasts
In this episode of Recorded Content, host Ben Decowski dives into the intricacies of podcasting, drawing from his experiences as the Managing Director of Podcasting at Motion. He reflects on the challenges he faced, emphasizing that while podca...
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9:20
Navigating the Five Stages of Podcasting Success
In this episode of Recorded Content, host Ben Decowski engages in an insightful conversation with Lindsay Tjepkema, the CEO and Co-Founder of Casted. Their discussion revolves around the multifaceted world of podcasting and its strategic impact...
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30:12
Crafting Authentic Conversations in the Digital Age
In this episode of Recorded Content, Ben Decowski sits down with CT Lefler, the Digital Marketing Manager at Parker Hannifin. They delve into the intricacies of setting up a podcast, with CT sharing insights on the importance of equipment choic...
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46:27
The Power of Podcasting in Marketing
In this episode of Recorded Content, host Ben Decowski sits down with Eric Rutherford, host of Build That Podcast! They delve into the world of podcasting, sharing insights and experiences that shape their journey.Ben's passion for story...
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46:58
The Importance of Design and the Impact it has on a Podcast's Success
In this episode of Recorded Content, host Ben Decowski sits down with Liat Kozuch, Field Marketing Manager and Video Podcast Creator/Host at Hyro. They delve into the intricacies of podcasting, the role of AI, and the challenges of navigating c...
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39:25
The Challenges Content Creators Face And How AI Can Help with David Salib
In this episode of Recorded Content, host Ben Decowski from Motion sits down with David Salib, Co-founder and CEO of Momento. The conversation revolves around the challenges content creators face and how AI can help solve them. Salib emphasizes...
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25:54
How's On Camera On Brand Coming Along So Far with Rob Ruscher
In this episode of Recorded Content, Tristan Pelligrino of Motion chats with Rob Ruscher, host of On Camera On Brand. The conversation dives into the world of podcasting, focusing on the unique challenges and rewards of creating engaging conten...
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34:55
What Sparked the Creation of Direct with Tristan Pelligrino and Justin Brown
In this episode of Recorded Content, Justin Brown and Tristan Pelligrino, co-owners of Motion, delve into the launch of a new podcast, Direct with Corrina and Taylor. The show aims to inspire go-to-market professionals by sharing experiences of...
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30:00
The Future of Motion and the Potential for Further Growth with Tristan Pelligrino
In this episode of Recorded Content, Justin Brown and Tristan Pelligrino, co-founders of Motion, delve into the transformative power of podcasting. They discuss how their podcasting journey led to the growth of their business and the acquisitio...
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35:00
Recording Your Podcast Episode in Person with Rob Ruscher
In this episode of Recorded Content, host Ben Decowski sits down with Rob Ruscher, the host of On Camera On Brand. They delve into the nuances of podcast recording, comparing in-person and remote methods.The duo discusses the unique ben...
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20:42
Crafting Your Podcast's First Episode with Ben Decowski
In this episode of Recorded Content, host Ben Decowski, Managing Director of Podcasting at Motion, delves into the significance of a podcast's first episode. He underscores the importance of a well-established theme and design that accurately m...
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7:04
Unleashing the power of branded podcasts with Carolyn Walker
In this episode, our host Ben Decowski dives into the world of branded podcasts with expert guest Carolyn Walker from Response Marketing. They delve into why podcasts serve as effective marketing tools and explore the different styles of brande...
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28:01
Six video podcast formats to use with your company's show featuring Tristan Pelligrino
Podcasts have become content powerhouses for marketers and businesses of all sizes. And they are a great way to deliver engaging and educational content to your ideal customer.But some podcast creators and marketers tend to get stuck in ...
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11:32
5 key steps to launching your first podcast episode with Justin Brown
Podcasts can fuel your company’s entire content strategy. And more and more B2B companies are using them to give their brands a voice to connect...
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12:57
Building a successful branded podcast: Conversations and growth with Philip Kushmaro
In this episode of Recorded Content, host Tristan Pelligrino chats with Philip Kushmaro, a digital marketing expert and co-host of the C-Suite and Sour podcast. They delve into the world of podcasting, discussing the importance of refining inte...
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37:03
How to measure your podcast's impact: Go beyond the metrics with Justin Brown
There are many ways to measure your podcast's ROI, and it mostly depends on your podcast goals, whether that is to increase brand awareness or connect with your audience. But the impact of your podcast goes beyond the traditional metrics....
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16:50
13 ways to grow your company's podcast with Justin Brown
While a marketing team may see the value in podcasting, they need their CEO also to see it before they can launch one. However, even after you have an executive on your side, there is a lot to do, as producing a podcast is more than pressing th...
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22:08
Use a podcast to ignite your company's content strategy with Tristan Pelligrino
Podcasts have become more popular with brands in the last few years. Companies use podcasts as a way to reach their audience on a different channel. By providing audio content, you can share information with customers and they can consume conte...
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29:08
Getting over 1 million YouTube views with a small & scrappy team featuring Ali Schwanke
There's no such thing as one size fits all in content creation. But regardless of your chosen format, two questions must be answered: who you want to make it for and for what purpose. From there, you can start experimenting and playing with dif...
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46:52
Why a podcast can work for any stage of your company's growth with Tristan Pelligrino
Regardless of the stage your company is at, a podcast can be a valuable tool in helping you build a sustainable marketing strategy. For instance, an early-stage B2B company can benefit from podcasting — which can help them not only build brand ...
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29:08
Podcasting & Thought Leadership Creating a platform for subject matter experts
Thought leadership is a popular buzzword, and most companies start a podcast to position themselves as thought leaders in the industry. But what does it really mean to be a thought leader?In this episode of the Recorded Content podcast, ...
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7:51
Behind the Scenes: Creating a show to help you look great on camera with Justin Brown & Tristan Pelligrino
We start each episode of Recorded Content with, ''Recorded Content is brought to you by Motion, a done-for-you podcast agency for small, scrappy B2B marketing teams,'' and our goal is to help B2B tech companies get the most out of podcasting.&n...
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40:47
B2B Podcasting: Strive for progress, not perfection with Neal Stewart
Starting your own podcast is a big deal, and it takes thorough strategic planning and preparation to get it right. But you shouldn't strive for perfection; instead, strive for progress and to create value for your audience.In this episo...
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59:05
The role of podcasting in the rise of B2B SaaS media companies with Justin Brown
There’s a trend with B2B SaaS companies: the desire to become media companies. Why is this a trend? And how can these companies actually operate as a media company? In this episode of Recorded Content, Justin Brown exp...
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17:29
Where to find inspiration for podcast episodes with Tristan Pelligrino
A lot of B2B podcasts start with an interview-based format. And once you get comfortable with interviews, you can experiment with different formats to share stories and connect with your audience. But, even if you know your format,...
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9:13