Recorded Content - Helping B2B marketers use a podcast for content marketing
The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running, and growing a show. We tackle issues with technology, content marketing, distribution, and more. We help you become a B2B podcasting hero with an amazing show. Every B2B organization should have a podcast.
Recorded Content - Helping B2B marketers use a podcast for content marketing
Why a podcast can work for any stage of your company's growth with Tristan Pelligrino
Regardless of the stage your company is at, a podcast can be a valuable tool in helping you build a sustainable marketing strategy. For instance, an early-stage B2B company can benefit from podcasting — which can help them not only build brand awareness and credibility but also connect with potential customers, investors, and partners.
As the B2B tech company grows, a podcast can serve as a tool for building brand recognition and then establishing thought leadership. However, it can also be used to generate leads and drive sales. Finally, in the later stages of growth, a podcast can effectively engage and retain customers.
In this episode of Recorded Content, we share our co-founder's appearance on another show. Tristan was a guest on Emir Atli's B2B Podcast Playbook Season 1, where he shared what made him start a podcast agency and build a Network of Shows and what it takes to create a successful branded show.