Recorded Content - Helping B2B marketers use a podcast for content marketing
The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running, and growing a show. We tackle issues with technology, content marketing, distribution, and more. We help you become a B2B podcasting hero with an amazing show. Every B2B organization should have a podcast.
Recorded Content - Helping B2B marketers use a podcast for content marketing
Unleashing the power of branded podcasts with Carolyn Walker
In this episode, our host Ben Decowski dives into the world of branded podcasts with expert guest Carolyn Walker from Response Marketing. They delve into why podcasts serve as effective marketing tools and explore the different styles of branded podcasts. Carolyn emphasizes on the importance of aligning a podcast's mission with its brand and creating content that isn't promotional but educational.
Carolyn shares valuable insights from her experience working on 'Hackable', a successful branded podcast by McAfee. She highlights how the show boosted McAfee's brand intimacy and received positive responses from both consumers and employees. She also stresses the role creativity plays in podcasting and how it sets your content apart from the competition.
Finally, Carolyn offers practical advice for businesses planning to launch their own branded podcasts. She encourages seeking expert help, utilizing all available marketing channels, and continuously promoting each episode. Additionally, she suggests strategies to achieve visibility on popular podcasting platforms. Tune in for a deep dive into the power of branded podcasts.