Recorded Content - Helping B2B marketers use a podcast for content marketing
The Recorded Content podcast is for small, scrappy marketing teams who are looking to launch & grow a successful B2B podcast. In each episode, we provide stories on how to overcome the challenges of launching, running, and growing a show. We tackle issues with technology, content marketing, distribution, and more. We help you become a B2B podcasting hero with an amazing show. Every B2B organization should have a podcast.
Recorded Content - Helping B2B marketers use a podcast for content marketing
The Importance of Design and the Impact it has on a Podcast's Success
In this episode of Recorded Content, host Ben Decowski sits down with Liat Kozuch, Field Marketing Manager and Video Podcast Creator/Host at Hyro. They delve into the intricacies of podcasting, the role of AI, and the challenges of navigating complex sectors like healthcare.
Liat shares her unique workflow, which includes using AI to create transcripts and timestamps. She also discusses the challenges of managing a podcast alongside a full-time role, emphasizing the importance of design and the impact it has on a podcast's success. Liat's approach to podcasting is not just about the number of downloads, but the relationships she fosters in the industry.
The conversation wraps up with Liat offering advice to those starting their podcasting journey. She encourages listeners to reach out to her on LinkedIn for guidance, demonstrating her commitment to helping others avoid the pitfalls she encountered. This episode is a treasure trove of insights for anyone interested in podcasting, AI, and healthcare.