The Avalanche Podcast
Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.
The Avalanche Podcast
Latest Episodes
Marketing Momentum: Why AI Is Making Marketing Harder, Not Easier
AI can help you publish faster, but it can't make you stand out.In this episode, Lance breaks down why the barrier to good-enough marketing has collapsed and why that's a problem when everyone uses the same tools. He explains what AI can...
Marketing Momentum: Should You Delete Old Content for Better SEO?
Sometimes the best way to grow your content is to publish less of it. In this episode, Lance makes the case for auditing your website before you add anything new. Search engines and AI tools reward expertise and trust, so a site clu...
Marketing Momentum: Does Your Website Still Matter With AI Search?
Now that AI is in the mix, your website is more important than ever.In this episode, Lance explains why your website still matters, even as organic traffic drops. It's the place AI tools like ChatGPT, Gemini, and Claude learn about your ...
Marketing Momentum: Authority vs Freshness in AI Search
Two studies say opposite things about AI visibility. One says authority wins. One says freshness wins. Both are right, and both are incomplete. In this episode, Lance breaks down what these studies were actually measuring, why headl...
Marketing Momentum: The System Behind Every Business Growing Business
You do not rise to the level of your goals. You fall to the level of your systems.In this episode, Lance breaks down why marketing goals without a proven system behind them rarely produce results. You will hear how to identify who owns w...