100 Locations in 14 Countries: The Systems, Strategy & Secrets Behind Strong Pilates' Global Growth with Michael Ramsey

What does it actually take to build a boutique fitness brand that scales globally — without losing the quality, culture, and client experience that made it special in the first place? 

In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Michael Ramsey, co-founder and director of Strong Pilates — one of the fastest-growing hybrid fitness concepts in the world. Since launching in 2019, Strong Pilates has expanded to over 100 studios across 14 countries, with 155 more planned for the U.S. alone. 

Michael pulls back the curtain on how they did it — from proving the concept and franchising fast, to building the systems that hold it all together at scale. If you're a boutique fitness studio owner wondering how to grow beyond your four walls — whether that's a second location, a stronger team, or a more systemized business — this conversation is packed with the kind of real-world insight that will shift the way you think about your Pilates business. 

From client retention strategies and pre-sale best practices to the future of tech-driven fitness experiences, this episode is a masterclass in building something that lasts.

Connect with Michael Ramsey & Strong Pilates: 🌐 Website: www.strongpilates.co 📲 Instagram: @strong

Connect with Seran: 🌐 Website: www.springthree.com 📲 Instagram: @seran_spring_three

💛 Ready to grow your studio business? Learn more about the Thrive Business Coaching Program: www.springthree.com/thrive

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Transcript

Meet Michael Ramsey Of STRONG Pilates

SPEAKER_03 0:01

Well, hi there, I'm Darren Glanfield. I'm a business and marketing strategist just for boutique fitness studio owners like you. If you're ready to be inspired and make a bigger impact, you're in the right place. All you need are a few key strategies, the right mindset, and some support along the way. Join me as I share the real life insights that will help you grow a sustainable and profitable studio. This is the Pilates Business Podcast. Welcome back to the Pilates Business Podcast. I'm Sarah Ann. I'm the founder of Spring 3 Studio Business Consulting, and this is where we help boutique fitness studio owners grow profitable, sustainable businesses without burning out. So if you love what you do, but you want to think more like a leader and a CEO, you're in the right place. Now, today's guest is someone who has built one of the fastest growing Pilates concepts in the world. Michael Ramsey is the co-founder and director of Strong Pilates. It's a global fitness brand that combines Pilates and strength training into a workout that is high intensity and low impact. And it's really adding and evolving the category. Since launching in 2019, Strong has grown to a hundred studios across 14 countries and has over 155 planned in the US alone. He has a background in marketing and has owned six very successful F45 franchises. And so Michael really understands what it takes to build, yes, a great workout experience, but also a scalable business. Today he oversees the global operations for Strong and leads the international expansion. And I'm absolutely thrilled to welcome you to the show, Michael. Thank you so much for joining us today.

SPEAKER_00 2:00

Thanks so much for having me. That was a fantastic introduction. So thank you.

SPEAKER_03 2:05

Always, always welcome. Welcome, welcome. So many questions I want to ask you today, so many different directions we can go in. But why don't we kick off and let us know and talk through a little bit about the strong Pilates uh concept and what it was that kind of drew you to developing this in it in the way that it you have?

SPEAKER_00 2:28

Yeah, absolutely. So there is a a bit of a backstory. I um I was right into the F-45 space. So the, you know, that high intensity, high impact sort of training. And I actually broke my ankle and I rehabbed on a reformer with a clinical Pilates instructor. And what I found was, you know, not only did my ankle heal, but all my injuries dissipated very quickly. So I had like sore knees, bad lower back, all those sorts of things. And very, very quickly my body healed and I felt better than ever. And it was one of those sort of every time I'd go in for a session, I would just feel stronger and better. So um I kind of fell in love with Pilates, and but I always felt like I needed a little bit more. So I always felt like I needed to go for a run or go lift some heavy weights, which is sort of where you know I was became a personal trainer at a young age, and I was right into sort of that that sort of area of the fitness industry. And I I just I just thought I'm really loving Pilates, but I I need a little bit more. And then I found um it's actually built in in the US the row former, so effectively a reformer with a rower attached to it, all in one. If you can imagine, you know, you've got one big carriage, and then the uh one of the other carriages actually becomes a row seat. So it's all in one. And I flew over to the States to Orange County, and I tried this machine, and it just solved all the problems that I I felt all the things that I wanted within a workout. So very, very quickly, um, myself and my business partner Mark, who was with me at F-45, we decided that we would uh we would get the exclusive rights for the road former uh and build a fitness experience um that was sort of aligned with those values. It was um taking all the best parts of of reformal Pilates, adding a cardio element, and then later adding a strength element. So yeah, now we are a a a hybrid concept um that is yeah, a very new space, I think, in the industry. But um, yeah, our members seem to love it so far.

Inside The Class: Format And Flow

SPEAKER_03 4:44

So Yeah. So for those of us who have yet to to to participate in the class, what does the structure of the class look like? And because how do you move between those different elements and how do you build that out?

SPEAKER_00 4:57

Yeah, so we have a a bike former and a row former. So what when you check into a class, you can choose whether you're going to ride or rope for the class. Um, we have dumbbells to the sides that are uh call it 35 kilos or 70 pounds at sort of the top end. Yeah. So like proper heavy dumbbells. It is, it is. And um, we will tend to run a class where people have their own space, they have their own reformer, and they will work between call it uh our most common class would be a strong body class where they'll do, let's say, 10 minutes of reforma, five minutes of rowing, 12 minutes of reforma, four minutes of rowing, and just go back and forth. So your heart rate is staying elevated the entire time, and you're still sort of getting all those benefits of Pilates. But it's it's very, very different. Like we have classes that are it's no rowing, it's just Pilates, it's strength training in Pilates, it's strength training Pilates and and cardio, it's it's everything. So it's really important that we sort of program for someone who would be training seven days a week.

Evolving Vision And One-Stop Workout

SPEAKER_03 6:04

Okay, that's the idea. Okay, got it. So tell me a little bit about the vision you had when you first you obviously you saw the the row former, you knew that you wanted to do something with that. You were you were obviously looking to build something. What was the was the what was the vision initially? And did that change for the way the business grew?

SPEAKER_00 6:23

Yeah, I mean, Strong's a very different business today than what it was when we started in 2019. It's it's sort of that vision has evolved over time. But initially it was creating something that was low impact, that we could get all the benefits of Pilates, you know, mobility, stability, core strength, um, but still have the ability to really push yourself and and and sort of get a good calorie burn. I think strength training now has really, well, it's really having its day, similarly to Pilates in the fitness industry. Like you you could probably argue strength and Pilates are sort of the two top genres right now. Um, and then you know, it's sort of developed into just creating a one-stop shop workout where people don't need to have a players membership, have a gym membership, and and train at all these different places. Um, so we just wanted to sort of, you know, create that, yeah, that that all all-encompassing workout.

Why Franchise From Day One

SPEAKER_03 7:23

Yeah. And was the vision to always franchise or did you start out as a sort of a studio owner operated setup? What what in the very beginning was the goal to be in, you know hundreds and hundreds of studios around the world? Or is that from the beginning, or was that something that kind of came after you'd proven the concept?

SPEAKER_00 7:43

So yeah, being being a franchisee previously, you you always look at things and you think, well, I I I think I can do that a little bit better, or or there's there's things that I would do different here. So the goal was from day one to franchise, and believe it or not, we we opened our first corporate-owned, and a month later we opened our first franchise.

SPEAKER_01 8:02

Wow, okay.

SPEAKER_00 8:03

The growth, you know, and being in 14 countries now and heading to Japan and seeing strong taught in Japanese and things like that, like it's mind-blowing. But what's really driven this growth is probably the consumer demand. Like it was really, really interesting because when we launched um strong for the first time in Melbourne, we had, and this is how we knew we were onto something special, we had all the Pilates teachers from the surrounding Pilates studios coming and training at Strong and paying. And and like for me, that's a that's a sign that that the early adopters are looking at this and they're intrigued by this. And um, and then very, very quickly, as we started to launch studios, you know, people loved it as well. They would come across from their functional training studio or from their Pilates studio, or our actually our biggest sample size of members is from regular gyms, which is quite interesting. But um, and and the consumer demand has just really rocketed uh the business. Well, we're in our seventh year now and it just seems to be compounding year on year. So it's very exciting at the moment.

Early Adoption And Demand Signals

SPEAKER_03 9:10

And who are the people coming into the studios? Because I presume because of you you have uh made it broader than just the Pilates element, do you see a mix of men and women across equally, or is it shifts to one or the other?

SPEAKER_00 9:25

Yeah, we're very deliberate about being very gender neutral in our branding. So if if you jump on our Instagram, it's just at strong on on Instagram, you'll see that it's it is very neutral. It's black, white, splash of light blue. We hero men equally as we do women. So um men over time, and what we've seen with the studio life cycle, over time a male member will increase. So I I I see sort of females in the boutique spaces as very much early adopters. Like they we will launch a studio and it could be with 300 members and 260 of them are female, but over over time, eventually, like we can get up to say 25% male within our business, which I think is still quite heavily um that that's a good amount for Pilates, call it that. So yeah, we we get a mix of of everyone, all ages, we get a mix of people with different abilities, which is really cool. Um, but also we don't just get people that love Pilates a lot more, we get people that have been doing things like functional trading, CrossFit, whatever it is, and and their bodies just don't want the impact anymore. So we're kind of getting everyone, which is which is really exciting.

Who Joins STRONG: Demographics And Branding

SPEAKER_03 10:44

Yeah, absolutely. And and it's showing in your growth for sure. So you started out with one owners operated studio. You've quickly you franchised. Tell us a little bit about some of the obviously you came from the franchise world. So you have a lot of experience in this, but what would you say are the biggest chain differences or shifts that make a business from the get-go franchise ready? What do you need and what what do you need to have in place, you know, in terms of your your setup and processes and so on and the people?

SPEAKER_00 11:16

Yeah, and and the boring answer is systems. Um, and and I know I love that word.

SPEAKER_02 11:21

It's fine.

Systems, Training, And Consistency

SPEAKER_00 11:22

Yeah. It's it's it's not fun to talk about, but you cannot you cannot grow without the systems in place. And and oh running a franchise with 20 studios compared to 100 is also very, very different. So it's systems and infrastructure, and being very clear on things like um whether it's the teacher training and the experience or um the brand, tone of voice, how we look, feel, sound, all of those things, you need the systems to ensure the quality exists across 110, 50, 100, 200 studios. So um having that infrastructure in place is very important. And there's a lot of pre-planning. So, you know, what we're planning now for 250 locations, currently with 112. Um, so you you kind of build that infrastructure as you go. You can build the plane while you're flying it. You you can't survive without without that infrastructure and those systems and processes.

SPEAKER_03 12:19

Yeah, I'm sure the cracks start to show pretty quickly.

SPEAKER_00 12:23

They do.

SPEAKER_03 12:24

So tell us a little bit about what that growth looks like right now. We've talked, you know, we've we know you're in 14 different countries and you have 100 studios right now. You mentioned you've got more coming. What does that look like for you?

SPEAKER_00 12:35

Yeah, probably the most exciting market for us right now is the US. So there's uh around 155 locations on the way. We'll we'll launch 30 BC in the US alone, which is very, very exciting. I always say one to 20 is the hardest um in franchising, and and the UK will will hit 20 this year, probably 25. Canada will hit 20. So we're kind of we're we're a mature sort of, we're a household name in Australia, which is which is it always makes it tougher when you come over to countries like the US. I live in Austin, Texas now. Um, but it's just that sort of constant monitoring those sort of other markets and and and building them as we go. So it's really nice to sort of get over the hump this year with with the UK, Canada, and US, but a lot of our efforts and infrastructure and and our new hires and um and getting our master trainers, uh it's predominantly in the US. So that's where a lot of our focus is.

SPEAKER_03 13:33

Yeah. And as a founder, that's a hugely different ball game to seven studios in one country. So how are you thinking differently? And how have you felt you've evolved as the leader or one of the leaders of the business as you kind of step into this sort of huge opportunity, right? What is that, what has changed for you?

U.S. Expansion And Global Priorities

SPEAKER_00 13:54

It's it's about sort of being a lot more structured with with my days, being very deliberate in the messaging. Um, one of my favorite pieces pieces of advice was never assume. So never assume that the members know the thing. That never assume the members actually understand that that strong is uh strength plays in cardio. Like all that messaging needs to be out there. Never assume that staff know the thing to deliver to franchisees. Like it's it's very much about being very deliberate and and and just giving that sort of clear pathway because now I'm I'm managing and my business partner with sort of co-CEO. We're managing big teams, we're managing general managers in in different countries, and and it has to trickle down from staff to franchisees to members. Like there's there's almost sort of three different types of sort of stakeholders at play here. So the messaging needs to be very, very clear from the top. Um, but yeah, I I don't generally jump in and uh teach a class or um or or I won't go in and and and run marketing for a studio now. Like I need to sort of look at this from a from a top-level perspective. Yeah, so it's just yeah, being being more definitive with my role.

Leading At Scale: Clear Messaging

SPEAKER_03 15:15

Yeah, and and evolving as your business is evolving, right? It's all it's constant. So you mentioned a little bit of that, uh what I want to ask you next, which is about how you scale at this pace and at this size and maintain that that consistency in experience and culture across, you know, not just different, a few different locations, but across different countries. What do you have? What systems or processes or um guidelines do you have in place? What are you doing inside of Strong to ensure that you have that? Because presumably that consistency is really critical for you as a brand.

Onboarding, Presale, And Quality Control

SPEAKER_00 15:52

Yeah, it's it's really it's everything. Um, the the the onboarding process for a a strong franchisee. If someone signs up, they want to buy a studio, it's it's very, very intricate. It's very well built out, and there's a lot of training behind that. Like we will literally teach them how to run their business, how to ensure their pre-sale is is fantastic. And I always say this, but pre-sale is so critical for studios. You will never get the cost per acquisition in a pre-sale that you will any other life, any other time in the lifecycle of a studio. Um, so the pre-sale, the marketing, you know, even how to hire the right teachers. And then that stems down to what does our teacher training and academy look like, ensuring that we're hiring really well there, ensuring the brand is delivered correctly, the workout is delivered correctly, all those things just tie in. But yeah, there's uh we're starting to get really consistent with with it, which is fantastic. But it's just, I know it's boring, systems are boring, but it's just something we need to do.

SPEAKER_03 16:58

Yeah, it is, it is, and it is what holds it all together for sure. Um, and and you know, you you know, tell us a little bit about, you know, because of you the life cycle of your consumers and the things that you do, obviously, you know, there's a lot of competition right now in the industry. And what are you doing to sort of work to ensure that you're retaining your members over, you know, an extended period of time?

Retention Through Measurable Progress

SPEAKER_00 17:23

Yeah, you really, and and I'm I'm huge on on client research, market research. And it is really all about identifying what your clients want, need, and value. And for us, we've we've realized our clients value progression. So part of it is actually ensuring the workout is is built and is purpose-built for clients. So for instance, we have progressive overload blocks, so people will stop, rest, go heavy with the strength training week on week, so they can start to build muscle, get stronger. Um, the the cardio is overloaded, and also the Pilates is overloaded. So there's that progression over time. So that's really, really important. And through that, our clients see physical adaptation. So they're getting stronger, they're feeling better, their bodies are changing, and that's really what's keeping them. Like, I don't want to use a buzzword like community because everybody does. And yes, we have amazing community, but what our clients want are results, and that's what we can give them. We can give them really great heart health, good VO2 max through good conditioning. We can give them all those amazing benefits of Pilates, and they can build lean muscle and look fantastic at the same time and get stronger. So those things are what's keeping clients there. Yes, we have milestone grip socks for 200 classes and hoodies for 750 classes and all those like cool little touch points that clients get, but um, it is about the results and the product first. So, and we we we never forget that.

SPEAKER_03 19:02

Yeah, yeah. Yeah, the retention element is, you know, it is the lifeblood, right, of every studio. That's that's what it's not just about the acquisition, it's about the retention as well. I think sometimes that's overlooked, not always, but sometimes that's overlooked and it's just absolutely critical. But you're absolutely right, you know, people are there to get results ultimately. I don't think people, you know, Google, find me the best Pilates studio that has community. It's more about the results first and the community comes second, and that's why they keep coming back for sure. Yeah. So tell us a little, I want to go back to just really quickly talking about the the differences between, you know, being a a solo or a single location owner or operator or franchisee versus multi-location. Just out of interest, of the of your all of your franchisees, how or what how many of them or what percentage of them have more than one location?

SPEAKER_00 19:56

70% have more than one.

SPEAKER_03 19:58

Yeah. So when you look for franchisees, are you looking specifically for those who are wanting to have that?

SPEAKER_00 20:06

Not really. Like it's um we sort of we prefer we work with good people, right? And that's that's number one. But naturally, like as a business is performing, it does make sense for a lot of these franchisees to get another studio. I'll give you an example. We had a fantastic studio launch in Long Island, and they're now probably our highest revenue owner in the network. And and so, yeah, that was six months ago, and these guys are already looking at their second. They never really had the ambition to get another studio, but they're doing so well and makes sense, it's working. So, and that's what we've seen. Like our franchisees will generally reinvest over time. Now, you do get these big developers that will come in and and buy a hundred studios, or they'll want to buy 50, or they'll want to buy a whole state, and and that's great as well. And they generally have sometimes bigger teams than us, but that that one is more about you know, supporting them, training them on how to run the business, and then they sort of take over from there. But really, it's it's about the person and working with the right person, and the culture of the franchise is is very, very important as well.

SPEAKER_03 21:17

So, where when you're having those conversations in the early days, what are you looking for in those people?

SPEAKER_00 21:22

Like the the ideal candidate is someone uh for for say a single unit operator is someone who is a hero within their community, um, someone who knows the baristas and the hairdressers and and and you know they don't have to be in fitness, it's it's not that important. Have a guess what our most successful franchisees, what background they come from.

SPEAKER_01 21:48

Other than marketing, or is it marketing?

SPEAKER_00 21:52

Close. It's actually it's actually sales.

SPEAKER_01 21:54

Yeah, okay.

Coaching Franchisees And Frontline Tactics

What Didn’t Work: Over-Engineered Presales

SPEAKER_00 21:55

So so our most successful studios in the world as an average. actually come from the the franchise owner comes from a sales background but generally um generally we just we just want to work with good people um it's good if they have some sort of business experience um it's great if they they they've already been in the fitness industry but it's not it's not essential um I would say being a hero within your community and and being a competent operator are the are really the two big things. Yeah yeah leadership and is really important I think as well isn't it because when you've got people you're managing and it's not it's a skill that you have to have too you know but that sales number one sales is good is yeah that's always going to help I I think like leadership's important but also we have franchisees that will put in a studio manager and they're just they the franchisees are great managers of the studio manager who sort of has the leadership skills and and has that sort of um outgoing personality that knows every member's name and all that sort of stuff it's it's very different studio to studio like I I love it I love getting franchisees that work the floor you know they're on the front desk um and they understand their numbers intricately as well like we can talk to them straight away they understand break even they understand how many leads they need this month what their conversion needs to be where their attrition needs to sit all those things um are fantastic but they're all teachable as well so um and quite often we are coaching these guys so yeah yeah excellent sounds like they have a lot of support from you in both the in the across the process everything you can think of yeah they're they're effectively assigned a a performance manager that works with them if if they're absolutely crushing it they may they only meet with the performance manager fortnightly or even monthly in those early stages might be a couple of times a week until they really understand their numbers um but you know our marketing teams are working with the digital agencies that are bringing in the leads um we're working on their sales training we're working on small things like one of the most important these is instructors saying the names of clients in class like these these little things that convert to community and memberships it they're kind of intangible but they need to be taught and you know again you can never assume that they know that or the instructor knows that um there's all these little things that we've learned along the way that you just need to keep passing that on to um to franchisees and and building case studies around things that have worked and haven't worked as well. Yeah interesting so what hasn't worked tell me more yeah actually there's there's there's I I love the saying never let a good disaster go to waste things that I've seen that haven't worked would be getting too intricate with a pre-sale so using AI agents using like interesting sales tactics like you know one dollar sign on and things like that like all those little things there's I believe there's a lack of authenticity there. So all those things like you learn as you go and you have people that bring ideas and that's fine. But um yeah never let a good disaster go to waste.

The Future: Connected Tech And Instructor Assist

SPEAKER_03 25:17

And learn from it all exactly so tell us a little bit about you know obviously you are incredibly optimistic for the future of strong and the industry but generally what else do you see happening or where do you see the industry heading in the next sort of three to five years? There's been a huge growth and evolution um but what where where do you see the beginnings of other things or uh where do you see the world going in boutique fitness specifically?

Markets Next: U.S. Cities And New Countries

SPEAKER_00 25:44

Yeah we're um one of our core pillars is innovation. So every year our team presents generally one to three major innovations per department at a conference to the rest of the network and that started with us for machine based innovation. So it was initially like we did a reverse spring system where you could do a hundred pound deadlift and all these kind of things. Now they're very tech led and driven. So one thing we're launching in Q1 and this is where I where I believe the industry's going we're we're going to a fully connected brand. So the monitors on the row and the ride screen so think about like a concept two role you've got the monitor there they will effectively go to iPads and we can then hold all the client performance data so their lifetime meters road and ridden we can give them based off their profile we can give them suggestions for spring changes uh for things like what dumbbells they should lift for a certain exercise and then to take it one step further you know we can put sensors in the springs and reward based off things like time under tension and give them a score and pretty cool I know it's amazing. Yeah and we have a camera there not saying we're going to do this but we're exploring the technology where AI can actually pick up on someone's squat form and send notes to the instructor that hey like if you're in a class of 20 you may miss something hey so and so's squat form is off have a look so we we're going to have the ability to do that stuff we're going to have the ability to layer in AI. I think like performance metrics are important for a brand like us so that's where I think the industry's going it's going to be a lot more connected not tech for the sake of doing tech but tech to not only improve the client experience but to help the instructor like I'm so big on tech supporting instructors we have TVs so effectively it's like a Canva presentation they click through and it's got all the exercises there. It's still instructor led but the clients can actually look up at the TVs and when we brought that in our male conversion from child to member went through the roof and what we realized was men were feeling intimidated in employees classes. At the time we realized they were looking around the room because we launched it without the tech looking around the room at other members quite often the instructor hasn't got a spare reformer there. And when we launched the TVs our male conversion went through the roof um so all these things are are there to support the instructor even things like um with the new tablets we're going to have a heart rate zone. So when they're rowing the tablet will light up if they're going at 90 to 100% of their max heart rate will light up red they can see from the corner of their eye that someone's working hard and someone isn't that just saves probably a thousand steps in a in a class you know what I mean yeah yeah yeah but um to tech to support the experience but not tech to be fancy for the sake of tech.

SPEAKER_03 28:49

Right. Usable has to be usable yeah I mean I'm so excited for to see all of that get rolled out because I, you know, there is such an opportunity to make so much of movement so much more efficient when you've got that you know the feedback at the rate and the precision that you can get with tech. It's it's yeah it's interest I'm excited to see how that how that goes. So much there for sure. And it just makes this the session so much more effective and the teacher so much more effective and the whole experience. And again coming back to what you said earlier about how you know results are why people come keep coming back. So it's all part of that same you know the ethos.

Where To Learn More And Closing

SPEAKER_00 29:31

There's there's some really fun stuff we can do as well. So if it's someone's 100th class, you know they'll get a celebration message they'll have their name on there then their grip socks will be sitting on the row former before they come into class. Like there's all these little things we can do also to help with retention. Yeah um which is really really cool. We can put marketing on the screens we can if it's someone's first class there's a little introduction video because yes we're still going to take the client through show them how the machine works but if they're there 15 minutes early they can watch a quick video on on how how each how how to do a spring change how to you know how to unlock the row seat like all those little things um it's just going to enhance the experience I don't think it's going to water it down or become reliant upon it because we're not using it at the moment right so yeah yeah and what you said earlier about having the screens with the with you know even though you might be someone might be demonstrating in the room or you can see other people doing it even having that extra visual prompt is so interestingly power how powerful that is is really fascinating. Yeah it's we call it instructor assist technology I'm I'm not a fan of um self-service Pilates I know it's got its space in the industry but um it's been incredibly helpful and even myself when I'm in a class and there's a complex exercise and um I'm completely gassed from the roller or the bike it's very easy for me to look up and and just see what's next because we actually show a visual of what's coming up next. Just to be ready it it actually you lose that transition time as well. Like people know what's coming and the transitions are faster. So they're getting a more efficient workout but um I'm all for it but as long as it's under the guidance of an instructor who is qualified and can pick up any sort of horrific form. But um yeah all for it.

SPEAKER_03 31:26

I'm in agreement I'm in agreement absolutely so um you've got a lot of you're gonna be very busy in 2026 and 2027 for sure. Where is your next big kind of focus um in terms of your openings uh in the US and elsewhere?

SPEAKER_00 31:43

Yeah hopefully Florida soon um which would be great but um we've we've got we've got some big major markets so you know we're in New York but we're not in New York City yet so that will launch in the next few months cities like Boston Chicago are very uh amazing markets we just launched West Hollywood so we've got a bit of an LA rollout from here Texas is going great guns um you know we've got Charlotte coming on board there's there's a big bunch of of new markets so there's a huge amount of education required at the moment just to show people who we are and what we do and then we've got some other countries coming on board so we've got like Poland Brazil uh all across the Middle East Staudi um and I I think we'll be in 20 countries by the end of the year as well. So Europe's a huge market for us um and we'll just keep going.

SPEAKER_02 32:39

It's exciting times. Congratulations I'm excited to see what comes next for sure.

SPEAKER_00 32:44

Thank you I'd love to get you into a strong class at some stage.

SPEAKER_02 32:47

I yeah yeah well when when when it comes I will be there for sure.

SPEAKER_03 32:53

Well thank you so much for coming on and sharing all of your insights and and a little bit more about what you've been working on and uh I really appreciate you taking the time. And if you um are interested in listening in or learning more about strong where should folk folks go to find out more?

SPEAKER_00 33:09

Uh strongpilates.co dot co or just go to strong on Instagram.

SPEAKER_03 33:15

Perfect. Awesome. We will link to all of that. Thank you so much Michael great to have you on.

SPEAKER_00 33:19

Thank you. That was a great conversation.

SPEAKER_03 33:21

Awesome. Well I hope this was helpful to you as you go about building your boutique fitness studio business. And if you enjoyed what you heard I'd be so appreciative if you could go to wherever you're listening to this, take a quick minute and rate and review this podcast. It would mean so much to me and help to get this out there into our fabulous community of teachers and business owners just like you did more? Head to springfree.com and check out my free resources that will help you run a profitable and fulfilling studio business. And before you go one last reminder there is no one way to do what you do only your way so whatever it is that you want to do create or offer you've got it. Thanks again for joining me today and have a wonderful rest of your day