Seriously Don’t Do That™
Seriously Don’t Do That™ is a weekly show for founders making high-stakes growth decisions and trying not to learn the hard way.
Each episode focuses on one specific mistake founders make under pressure: U.S. market entry assumptions, emotional beachhead choices, premature sales hires, ICP chaos, compliance blind spots, broken pipelines, and board-level credibility gaps.
Hosted by Dan Griffith, the show brings pattern recognition from real founder situations across healthcare, fintech, insurance, and other regulated or institutionally complex markets. Guest episodes validate the reality. Dan explains what actually went wrong and what to do instead.
This isn’t hustle content. It’s not tactics without context. And it’s not agency advice.If growth feels harder than it should… you’re probably right.
Seriously, Don’t Do That!
Seriously Don’t Do That™
Seriously Don't Hire Your US Sales Team First: Why Infrastructure Beats Headcount
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You’ve raised capital and your board wants traction in the US market. The gut reaction? Hire a top-notch VP of Sales immediately. But what if that move actually slows you down?
In this practical 30-minute live event, Dan Griffith will unpack why hiring your sales leaders before setting up the right foundation leads to empty pipelines and frustrated teams. Based on real stories from the field, Dan will explain how giving reps a "laptop and freedom to figure it out" is a recipe for chaos, not growth.
In this session, you’ll learn:
- Why guessing on your Ideal Customer Profile (ICP) leaves your reps aimless and burning through contacts.
- The three essential systems every US market entry needs before adding headcount: messaging, CRM setup, and qualification criteria.
- The true cost of hiring too early—beyond salary, it’s lost momentum, diminished credibility, and stressful board calls.
- A clear, step-by-step plan to build ICP clarity, design your outreach engine, and then hire a team ready to execute.
- Whether you’re a founder, sales leader, or investor, this event lays out the blueprint for meaningful US market entry success.
Don’t hire before you build, build first, hire second.
