Seriously Don’t Do That™
Seriously Don’t Do That™ is a weekly show for founders making high-stakes growth decisions and trying not to learn the hard way.
Each episode focuses on one specific mistake founders make under pressure: U.S. market entry assumptions, emotional beachhead choices, premature sales hires, ICP chaos, compliance blind spots, broken pipelines, and board-level credibility gaps.
Hosted by Dan Griffith, the show brings pattern recognition from real founder situations across healthcare, fintech, insurance, and other regulated or institutionally complex markets. Guest episodes validate the reality. Dan explains what actually went wrong and what to do instead.
This isn’t hustle content. It’s not tactics without context. And it’s not agency advice.If growth feels harder than it should… you’re probably right.
Seriously, Don’t Do That!
Episodes
75 episodes
What Founders Get Wrong About Automation and Growth | Seriously, Don’t Do That.
In this episode, Dan Griffith sits down for a conversation about Capital BPM, automation, founder growth, sales patience, and what it really takes to build trust with customers.The discussion covers how automation can free teams from te...
Innovator X: What Carriers Actually Think About Your AI | GGG × Scout InsurTech
Every InsurTech founder says "our AI is best in class." Every carrier on the other side of the table has heard it twelve times this month.So Dan Griffith and Chris Luiz stopped guessing what the buyer thinks. They went and got one.<...
Seriously, Don't Treat Europe Like One Market | Live with David Borinstein, Liberius
In this episode of Seriously Don’t Do That, Dan Griffith sits down with David Borinstein to talk about what American companies, U.S. scale-ups, SaaS founders, technology companies, and growth-stage businesses often get wrong when they decide to...
Booking Meetings Before the Show: A Live Conference Planning Workshop with Insurtech Association
In this webinar recording, Greater Gain Group and the InsurTech Association discuss how insurance, insurtech, and B2B teams can book better meetings before showing up at a major industry event.Hosted by Josh Hollander from the InsurTech...
SERIOUSLY, DON’T TRUST A FORECAST BUILT ON ACTIVITY
A sales forecast built on activity is not a forecast.It is a story your CRM is making look like math.In this episode of Seriously, Don’t Do That, Dan Griffith breaks down why healthy-looking pipeline can collapse under inspectio...
Deals Don’t Die in Meetings. They Die Between Meetings.
Great sales meetings do not automatically turn into revenue.In this episode of Seriously, Don’t Do That, Dan Griffith breaks down one of the most common reasons B2B sales deals, enterprise sales opportunities, SaaS sales conversations, ...
Seriously, Don’t Treat Conferences as a Lead Source
A conference isn’t a lead source.And treating it like one is one of the most expensive beliefs a founder can carry into fall event season.In this episode of Seriously, Don’t Do That, Dan Griffith breaks down why so many companie...
Seriously, Don't Build Your US Go-To-Market Around Spend - with Chris Luiz, Scout InsurTech
Entering the U.S. market with a bigger budget doesn’t mean you’re entering it the right way.Dan Griffith sits down with Chris Luiz, founder of Scout InsurTech, to break down one of the biggest mistakes international founders make when en...
The Golden Toilet Rule: Don’t Ignore Your Cloud Infrastructure
Your product can look great and still be sitting on terrible plumbing.Dan Griffith sits down with Tom Sas, a cloud infrastructure architect with more than 20 years of experience, to explain what he calls the Golden Toilet Rule and...
Is LinkedIn Outbound Dead in 2026? The B2B Sales Prob Nobody's Naming (And How to Actually Fix It)
Four hundred outbound messages. Eleven replies. Three of them were "no thanks."A founder forwarded me the whole batch a couple of weeks ago and asked me one question:"Dan - is LinkedIn dead, or is it us?"Here's what I to...
You Didn't Get Scammed. The agency did exactly what you hired them to do. That's why you lost.
A health tech founder gets on a call with Dan last year. Good product. Real customers. Clinical workflow tool. About 90 seconds in, he says: "Dan, we've spent about $80,000 on outbound in the last year, and I have nothing to show for it."
Seriously Don't Hire a Distributor and Call Latin America "Covered" with Franklin J. Perez
So, most founders think Latin America is one market with one playbook. It's not. And the part that surprises people most? The first move isn't picking a country — it's picking a channel strategy.In this episode, Dan sits down with Frankl...
Don't Map Just the Champion | Map the Whole Buying Committee
In this tactical episode of Seriously Don't Do That™ — Week 3 of the 12-week SDDT program and Episode 3 of the ICP Sprint month — Dan Griffith breaks down the single most common (and most expensive) mistake founders make in regulated B...
Your ICP Is Probably Aspirational, Not Real | Build It From Evidence
Dan just got back from training for a sprint triathlon and realized something uncomfortable - he's not the athlete he thinks he is anymore. The video doesn't lie. The times don't lie. And that gap between who you think you are and who you actua...
The Costliest ICP Mistake Founders Make in Regulated B2B Markets
Welcome to Week 1 of a brand new 12-week run of Seriously Don't Do That™. We're opening with ICP Month - four episodes on your ideal customer, why they buy, and the choices you have to make to actually grow.This is the episode Dan pr...
Seriously, Don’t Enter the U.S. Without Testing the Playbook | Todd Jenkins, VP Revenue at Codility
A seasoned British sales leader walks into his first U.S. meeting. No deck. No slides. Just ready to have a conversation. The buyer’s response? “Where’s your deck? You came unprepared.”In this episode of Seriously Don’t Do ...
The U.S. Entry Trap, Assuming It's Just Bigger and Works Like Home
Founders entering the U.S. often do everything “right”, strong product, great meetings, smart people and still go nowhere.In this episode of Seriously Don’t Do That™, Dan Griffith sits down with Geir Arnhoff, founder of Dossier, to brea...
Seriously Don't Skip Your Back Office Setup
Entering the U.S. market isn’t just a sales problem.It’s an operational one.In this episode of Seriously Don’t Do That, Dan Griffith sits down with Sims Tullos of Amesto Global to break down the back-office mistakes that quietly der...
The Half-Million Dollar Mistake: Stop Funding the Wrong Things
Entering the U.S. market is not a spending problem — it’s a sequencing problem.Every year, European SaaS and healthtech founders burn six figures on activities that feel productive but don’t create pipeline:• Conference booths befor...
Seriously Don’t Wing It at Trade Shows | Ben Griffith
Most founders walk into trade shows hoping for visibility and walk out with nothing more than badge scans, swag bags, and zero pipeline.The issue isn’t the booth.It’s the missing system behind it.In this 45-minute session, I...
Who Really Signs the Check? Selling Healthtech in the U.S. Market
Most founders don’t lose U.S. deals because of their product…they lose because they pitch to the wrong person.And that’s exactly what we’re breaking down live this week.If you're building or selling in healthtech and you sti...
Seriously Don't Hire Your US Sales Team First: Why Infrastructure Beats Headcount
You’ve raised capital and your board wants traction in the US market. The gut reaction? Hire a top-notch VP of Sales immediately. But what if that move actually slows you down?In this practical 30-minute live event, Dan Griffith will un...
Who Really Signs the Check? Selling Healthtech in the U.S. Market
Most founders don’t lose U.S. deals because of their product…they lose because they pitch to the wrong person.And that’s exactly what we’re breaking down live this week.If you're building or selling in healthtech and you sti...
Seriously Don't Skip the Process Work: Why Your CRM Is Lying to You
Join me on Thursday, October 16th at 9AM EDT for a 30-minute live session where we strip back the buzz and get real about what makes a growth pipeline trustworthy or doomed to fail. Founders too often spend big on branding, sales hiring, and ou...
Seriously, Don't Pay 5 Figures for Fancy Fonts and Crappy Leads
Spend 5 figures on slick fonts, fancy decks, and noisy agencies or spend that same $$$ to own your Go-to-Market engine? If your GTM strategy feels rented, you’re not alone and it’s time to change that. No marketing fluff. Just clear steps to di...