Seriously Don’t Do That™
Seriously Don’t Do That™ is a weekly show for founders making high-stakes growth decisions and trying not to learn the hard way.
Each episode focuses on one specific mistake founders make under pressure: U.S. market entry assumptions, emotional beachhead choices, premature sales hires, ICP chaos, compliance blind spots, broken pipelines, and board-level credibility gaps.
Hosted by Dan Griffith, the show brings pattern recognition from real founder situations across healthcare, fintech, insurance, and other regulated or institutionally complex markets. Guest episodes validate the reality. Dan explains what actually went wrong and what to do instead.
This isn’t hustle content. It’s not tactics without context. And it’s not agency advice.If growth feels harder than it should… you’re probably right.
Seriously, Don’t Do That!
Seriously Don’t Do That™
Seriously Don’t Wing It at Trade Shows | Ben Griffith
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Most founders walk into trade shows hoping for visibility and walk out with nothing more than badge scans, swag bags, and zero pipeline.
The issue isn’t the booth.
It’s the missing system behind it.
In this 45-minute session, I and Benjamin Griffith (Co-Founder, Grow DGTAL) break down the exact Trade Show Framework they use to turn chaotic conference floors into structured sales campaigns.
You’ll learn how to:
• Build your pre-show meeting schedule before you land
• Design a booth that optimizes for conversations, not foot traffic
• Run a 48-hour follow-up engine that converts badge scans into booked meetings
• Use trade shows as accelerants for existing opportunities
• Measure ROI in pipeline, not “brand buzz”
If you're investing $20K–$100K in events this year, this session will show you how to make every conversation count and ensure your booth turns into predictable pipeline, not expensive tourism.
When you’re ready to build a repeatable trade show system, book a Market Ready Assessment:
https://lnkd.in/ew7E-jfQ
