As the Chief Marketing Officer for the Zelle brand, Melissa leads their marketing and communications strategy, execution, and results and manages a world-class marketing organization responsible for functions including brand strategy, B2B marketing, internal and external communications, digital operations, and integrated consumer-facing campaigns. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Melissa about her career, the rapidly changing world of marketing and the advice she has for current students.
Podcast Transcript
As the Chief Marketing Officer for the Zelle brand, Melissa leads their marketing and communications strategy, execution, and results and manages a world-class marketing organization responsible for functions including brand strategy, B2B marketing, internal and external communications, digital operations, and integrated consumer-facing campaigns. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Melissa about her career, the rapidly changing world of marketing and the advice she has for current students.
Podcast Transcript