Marketing Insights
Welcome to the Marketing Insights Podcast Series! In each bite-sized episode, seasoned marketing experts will dive into the latest trends, practical strategies, and hot topics that are shaping the marketing world today. Whether you’re a faculty member or a student, these podcasts are designed to bring marketing concepts to life in a way that's both engaging and insightful. So, tune in, hit that subscribe button, and stay ahead of the curve. Fresh episodes drop every month—don’t miss out!
Marketing Insights
The Gig Economy: The Role of Marketing and the Potential Impact
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MHE-Greg Marshall & Mark Johnston
- What is the "gig economy" anyway!?
- What is the role of marketing in the gig economy?
- How is the connection between the gig economy trend and marketing management relevant?
- What are some areas of future research that are needed to help organizations best cope with the rise of the gig economy?
- What are some of the personas for gig workers?
Tune in to hear Greg Marshall and Mark Johnston of Marketing Management 3e discuss their thoughts on this hot issue, including the impact of the gig economy on the consumer experience.