Marketing Insights
Welcome to the Marketing Insights Podcast Series. Each brief, marketing expert-hosted podcast will provide you with insights and considerations on relevant, practical and high interest topics in marketing. Intended to bring marketing concepts to life in an engaging way for faculty AND students! Take a listen and be sure to subscribe. New topics posted monthly.
Marketing Insights
The Gig Economy: The Role of Marketing and the Potential Impact
December 06, 2019
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MHE-Greg Marshall & Mark Johnston
- What is the "gig economy" anyway!?
- What is the role of marketing in the gig economy?
- How is the connection between the gig economy trend and marketing management relevant?
- What are some areas of future research that are needed to help organizations best cope with the rise of the gig economy?
- What are some of the personas for gig workers?
Tune in to hear Greg Marshall and Mark Johnston of Marketing Management 3e discuss their thoughts on this hot issue, including the impact of the gig economy on the consumer experience.