Marketing Insights
Welcome to the Marketing Insights Podcast Series! In each bite-sized episode, seasoned marketing experts will dive into the latest trends, practical strategies, and hot topics that are shaping the marketing world today. Whether you’re a faculty member or a student, these podcasts are designed to bring marketing concepts to life in a way that's both engaging and insightful. So, tune in, hit that subscribe button, and stay ahead of the curve. Fresh episodes drop every month—don’t miss out!
Marketing Insights
Cancel Culture & Implications for the Marketer
What is cancel culture anyway? (Other terms for this include outrage culture, call-out culture, consumer boycott, and more)
- What are the implications for marketers with respect to cancel culture?
- What is a marketer to do in order to avoid this type of consumer emotive outrage?
Tune in as researchers, authors, and educators Greg Marshall and Mark Johnston discuss this timely and relevant topic.
Interested in learning more about timely topics the way they are practiced in today's successful organizations? Check out their regularly updated blog at https://marshall-johnstonmm.com/.
