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Marketing Insights

How Should Brands Spell Diversity?!? R-E-S-P-E-C-T!

January 30, 2020 MHE-Shanita Akindone
Marketing Insights
How Should Brands Spell Diversity?!? R-E-S-P-E-C-T!
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Marketing Insights
How Should Brands Spell Diversity?!? R-E-S-P-E-C-T!
Jan 30, 2020
MHE-Shanita Akindone

The 21st century world is diverse!  Consumers see and experience the world--and the brands they use and consume in it--from different vantage points.  Consumers want to be sure that the brands they enjoy not only sees them--but respects them!

  • What are important considerations for marketers as they seek to influence consumers?
  • What mistakes must marketers avoid?
  • What can marketers do to help customers connect to their brand?  Build loyalty?  

Lean in to learn more from Shanita Akintonde, professor, author and career coach!  Be sure like and subscribe to the Marketing Insights Podcast Series on Sticher, GooglePlay, iTunes and Spotify as well as follow Shanita on Twitter at #shakintonde. 

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Show Notes

The 21st century world is diverse!  Consumers see and experience the world--and the brands they use and consume in it--from different vantage points.  Consumers want to be sure that the brands they enjoy not only sees them--but respects them!

  • What are important considerations for marketers as they seek to influence consumers?
  • What mistakes must marketers avoid?
  • What can marketers do to help customers connect to their brand?  Build loyalty?  

Lean in to learn more from Shanita Akintonde, professor, author and career coach!  Be sure like and subscribe to the Marketing Insights Podcast Series on Sticher, GooglePlay, iTunes and Spotify as well as follow Shanita on Twitter at #shakintonde.