Marketing Insights

Sales & Marketing Synergy

McGraw Hill

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0:00 | 11:41

This “Executive Perspective on Careers in Marketing” interview features Bryan Bedford, Global Industry Director for Retail, Hospitality, Sports, Media, and Entertainment at Cisco. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits Bryan about the integration of sales and marketing, the opportunities in the shifting tech landscape, and advice for current marketing students. Tune in for insights that will inspire your creative and marketing strategy skills!

Podcast Transcript